Media Coverage

Financial Times: As Meta unveils its latest earnings, VP, Research Director Mike Proulx provides insights about how the company keeping up with the rapid growth of TikTok is proving tricky. Read the full article here. Read more from Mike here.

Marketplace: Principal Analyst Tina Moffett shares reasons why social media is experiencing the biggest growth in advertising. Read the full article here. Read more from Tina here.

TechTarget: VP, Principal Analyst J.P. Gownder weighs in on tips that can help guide tech and business leaders when considering taking on metaverse projects. Read the full article here. Read more from J.P. here.

SDxCentral: Analyst Abhijit Sunil shares guidance about how enterprises must carefully assess the environmental benefits and risks of emerging technologies such as automation, blockchain, and AI. Read the full article here. Read more from Abhijit here.

AdAge: In a new byline, VP, Principal Analyst David Truog explains why the metaverse is a user experience challenge for brands. Read the full article here. Read more from David here.

The Wall Street Journal: VP, Research Director Rick Parrish offers insights about the White House’s plans to improve federal CX in an interview. This article also features findings from Forrester’s latest US Federal CX. Read the full article here. Read more from Rick here.

AdNews Australia: In an interview, Principal Analyst Xiaofeng Wang provides some early APAC examples of the metaverse in action. Read the full article here. Read more from Xiaofeng here.

Wirtschaftswoche: In an article from Germany’s top tier business publication, Principal Analyst Heidi Shey explains how the option of being able to work with encrypted information would close a crucial gap in secure data processing. Read the full article here. Read more from Heidi here.

The Economic Times: VP, Research Director Ashutosh Sharma offers perspective about how India’s online retail industry will need to invest significantly in emerging technologies like AI, metaverse, and virtual reality to compete strongly in the fashion category. Read the full article here. Read more from Ashutosh here.

Marketplace: VP, Principal Analyst Sucharita Kodali analyzes whether sustainability is making impacts in the retail sector in a new interview. Read the full article here. Read more from Sucharita here.

CNN Business: In an interview, Senior Analyst Alla Valente offers perspective on how war in Ukraine has disrupted logistics and supply chains and business operations worldwide. Read the full article here. Read more from Alla here.

The Wall Street Journal: This article features insights from Principal Analyst Tina Moffett about how the field of ad measurement is changing as consumers increasingly watch TV via streaming services and more data becomes available from those emerging channels. Read the full article here. Read more from Tina here.

The Economic Times: VP, Research Director Ashutosh Sharma shares how quick commerce grocery players are leveraging the ongoing Indian Premier League to raise awareness and gain market share. Read the full article here. Read more from Ashutosh here.

The Wall Street Journal: VP, Research Director Mike Proulx offers perspective about how the trend of businesses exploring the marketing potential of the metaverse is outpacing actual consumer interest in virtual worlds. The article also cites Forrester data — 43% of US adults say they would actively avoid a brand-sponsored experience in an immersive digital [...]

Challenges: In this article discussing cookies, VP, Principal Analyst Thomas Husson discusses how an unintended consequence of tougher privacy rules is the strengthening of groups like Google that have detailed knowledge of the customer. Read the full article here. Read more from Thomas here.

Forbes: VP, Research Director Mike Proulx shares that when brands plan for the metaverse, it’s important they consider and experiment with nascent technologies while also tempering expectations where possible. Read the full article here. Read more from Mike here.

The New York Times: In an interview, VP, Principal Analyst Sucharita Kodali discusses why retail powerhouses have difficulty becoming as global as app giants. Read the full article here. Read more from Sucharita here.

Quartz: VP, Research Director Mike Proulx shares how a time will come where “all TV is streaming ‘TV’” and in tandem with that will be multiple packages, deals, and configurations to attempt to mitigate cost pressures. Read the full article here. Read more from Mike here.

The Economic Times: In an exclusive interview, VP, Research Director Ashutosh Sharma shares the findings of Forrester’s latest report on online retail in India which includes forecast data that the market will grow to $85 billion by 2025. Read the full article here. Read more from Ashutosh here.