Media Coverage
Latest Media Coverage
Media Coverage
The New York Times – With Fewer Ads on Streaming, Brands Make More Movies
The New York Times: VP & Principal Analyst Dipanjan Chatterjee discusses why advertisers are deliberately putting more focus on Hollywood-level branded content to better integrate themselves into consumers’ lives. This article has also been syndicated to Firstpost. Read the article here.
Media Coverage
Reuters – In India, Reliance Retail’s private labels revolution spooks global consumer goods makers
Reuters: Forrester has been featured in two stories: one that includes data about the size of India’s retail market, and Reliance Retail’s strategy to focus on private label brands. These stories have also been syndicated to Times of India (One, Two), Economic Times (One, Two), Business Standard (One, Two), Hindu Business Line, and Channel NewsAsia. Read the full article here and here.