Media Coverage

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Media Coverage

Australian Financial Review – Automation set to gut 1.5m jobs from Australian economy

April 7, 2021
Australian Financial Review: In an exclusive interview, the outlet features Forrester’s new research from Sam Higgins, Satish Meena, and J.P. Gownder analyzing the impact automation and AI will have on the future of jobs in Australia. As automation gets more advanced, some jobs will be lost, new ones will be created (1.7 million by 2030), and several others will transform into the gig [...]
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MIT Technology Review – The doctor will Zoom you now

April 7, 2021
MIT Technology Review: Speaking with this leading tech outlet, Principal Analyst Arielle Trzcinski describes how virtual care is “something we expect to become a mainstay of healthcare going forward,” especially given the pandemic.  Read the full article here.
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CNN – The pandemic forced a massive remote-work experiment. Now comes the hard part

April 7, 2021
CNN: In a new feature interview, Senior Analyst Andrew Hewitt discusses how workers and employers can expect to hit bumps in the road as they navigate a future hybrid workforce model. He adds when it comes to the workforce post-pandemic, remote work will no longer be considered a special perk. This also has also been syndicated to MSN. Read the full [...]
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The Economic Times – Many firms have no leadership to handle remote work: Report

April 7, 2021
ET HR World: Many companies still don’t have the leadership and management experience to handle remote work. This article features commentary from Andrew Hewitt, Katy Tynan, and David Johnson about how firms should build out their respective remote work strategies. DigiconAsia has also published a feature article quoting various Forrester analysts about a year of COVID-19 and what 2021 will look like as we keep adjusting to [...]
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Forbes – Email Still Trumps Slack—That’s Why Hackers Are Targeting Microsoft Exchange Servers

April 7, 2021
Forbes: In an article discussing why hackers target Microsoft Exchange email servers, VP & Principal Analyst Art Schoeller explains that the reason could be because “Exchange, whether in the cloud or on-premise, is almost a monopoly in businesses.” Read the full article here.
Pressespiegel

Handelsblatt – Wie Microsoft Hologramme in die Arbeitswelt bringen will

7 April 2021
Handelsblatt: The “Internet of Holograms could become the new standard and influence the future of work:” This German business daily has published insights from VP & Principal Analyst J.P. Gownder about Microsoft’s Mesh and mixed reality. Read the full article here.
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Le Monde – Cinq questions sur la pénurie historique des consoles et cartes graphiques

April 7, 2021
Le Monde: In an article about the historic shortage of consoles and graphics cards, the French daily shares insights from VP & Research Director Glenn O’Donnell about a global lack of semiconductors. Read the full article here.
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The Wall Street Journal – Twitter’s High Hopes for India Waver Under Government’s Heavy Hand

April 7, 2021
The Wall Street Journal: VP & Research Director Ashutosh Sharma describes the opportunities and challenges Twitter faces as the social media giant seeks overseas growth, especially in India. This article has also been syndicated to the Toronto Star. In a separate article for Bloomberg, Sharma discusses India’s attempts to govern how social media and streaming companies for business in India. This article [...]
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The Wall Street Journal – Twitter Shakes Off the Cobwebs With New Product Plans

April 7, 2021
The New York Times: Senior Analyst Jessica Liu speaks with the outlet about Twitter’s plans to expand operations and tools. This article has also been syndicated to Forbes India and Australian Financial Review. Read the full article here.
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CNBC – Young people have a popular pandemic pastime: Filling, then abandoning, e-commerce shopping carts

April 7, 2021
CNBC: Senior Analyst Emily Pfeiffer describes how retailer inventories are affected by consumers filling up e-commerce shopping carts but not seeing purchases through. Read the full article here.
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CNN – Coronavirus: Fact vs Fiction

April 7, 2021
CNN: CNN’s Chief Medical Correspondent Dr. Sanjay Gupta features Senior Analyst Andrew Hewitt on his award-winning daily news podcast, Coronavirus: Fact vs Fiction, to discuss return to work in a post-pandemic environment. In an episode entitled “The New 9 to 5,” Hewitt offers his predictions for the future of office work and what’s surprised him so far. Additional information about Hewitt’s appearance on the podcast, named one of Apple’s Biggest [...]
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The New York Times – The Robots Are Coming for Phil in Accounting

April 7, 2021
The New York Times: “With RPA, you can build a bot that costs $10,000 a year and take out two to four humans:” VP & Principal Analyst  Craig Le Clair offers his perspective about the growing viability of RPA bots as a featured source in noted tech columnist, robotics influencer, and New York Times bestselling author Kevin Roose’s latest column. Le Clair also shares [...]
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The Wall Street Journal – Year of Living Remotely: When 365 Days Went ‘Poof’ Into the Cloud

April 7, 2021
The Wall Street Journal: VP & Principal Analyst J.P. Gownder shares his perspective about how the home office has changed over the past year. With 40% of global companies feeling their IT infrastructure was prepared to handle remote work, there has been a “run” on videoconferencing software with most deployments conducted in “fire-drill fashion,” he adds. Read the full [...]
Pressespiegel

Süddeutsche Zeitung – Twitter: Von der Ratlosigkeit des Sauriers

7 April 2021
Süddeutsche Zeitung: Senior Analyst Jessica Liu speaks to the German daily Sueddeutsche Zeitung about Twitter’s latest acquisitions and in which direction the social platform could move going forward. Read the full article here.
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Business Insider – Pandemic pressure is causing marketers to fall back in love with traditional ad agencies

April 7, 2021
Business Insider: VP & Principal Analyst Jay Pattisall speaks with Business Insider about how marketers bringing talent in-house to replicate the work of an outside agency can be expensive and time-consuming. Read the full article here.
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Associated Press – Corporations become unlikely financiers of racial equity

April 7, 2021
Associated Press: VP & Principal Analyst Dipanjan Chatterjee discusses why corporations are emerging as an unexpected leading source of funding for social justice. This article has also been syndicated to ABC News, US News and World Report, and Yahoo! Finance. Read the full article here.
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Bloomberg – Huawei Pivots to Fish Farms, Mining After U.S. Blocks Its Phones

April 7, 2021
Bloomberg Businessweek: Principal Analyst Charlie Dai discusses the need for Huawei and other Chinese firms to invest in emerging technologies in their search for growth boosters amid US government restrictions. This article has also been syndicated to BloombergQuint, The Edge, and Caixin. Read the full article here.
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The Economist – The importance of “omnichannel” strategies

April 7, 2021
The Economist: The publication cites Forrester data in a special report about the future of shopping. The Food Stall section references figures on the growth of online grocery sales. Read the full article here.
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The Financial Times – How Stripe became Silicon Valley’s most prized asset

April 7, 2021
Financial Times: As Silicon Valley startup Stripe seeks to expand its products and global reach, Senior Analyst Lily Varon says other companies are seeing similar opportunities to enter the payment systems landscape. Read the full article here.
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Marketplace – Amazon bets a billion a year that NFL’s “Thursday Night Football” will draw customers

April 7, 2021
Marketplace: Principal Analyst Jim Nail discusses why Amazon will pay nearly $1 billion a year to be the exclusive carrier of “Thursday Night Football: “Amazon is so enormous that a billion dollars for them is not the same as a billion dollars would’ve been for Fox or another network.”  Read the full article here.