The Dos and Don’ts of Reprints

The following guidelines apply to reprint promotions. Please submit all promotional materials to citations@forrester.com for review/approval.

Do

Submit all reprint-related materials to Citations (citations@forrester.com) for review and include copy, images, branding, and the context.

Do Not

Assume approval of one piece means approval for all. Context matters, and Forrester has specific policies around usage in different mediums.

Overall

Do

  • Confirm that reprint rights have been purchased and copy your Forrester account manager when submitting your citation request.
  • Take down your reprint landing page upon expiration of your reprint contract.
  • Use the Wave leader badge (if applicable; only available with a reprint license).
  • Reference the report as “complimentary” in your promotional materials.
  • Distribute the reprint in its entirety and original format via the provided link.
  • Purchase Extended Distribution Rights in order to place your reprint on a partner, affiliate, or third-party marketing partner’s site.
  • Take down your reprint landing page upon expiration of your reprint contract.

Do Not

  • Assign a monetary association to the reprint in your promotional materials (for example, “a $499 value”). ·
  • Host a PDF copy of your reprint.
  • Remove the Forrester copyright and/or approved logo.
  • Translate your reprint. Any translations of Forrester reprints must go through Forrester’s Reprints department at reprints@forrester.com.
  • Sell, attempt to sell, or seek any form of consideration for access to a reprint.

Website

Do

  • Take down your reprint landing page upon expiration of your reprint contract.
  • Use Forrester’s logo and/or an image of the report cover page with the citations.
  • Use the Wave leader badge (if applicable; only available with a reprint license).
  • Ensure that the Forrester logo (if using) is no larger than the largest font on the page.
  • Distribute the reprint via its link in its entirety and original format.
  • Include the Wave graphic on your landing page with Citations’ approval. See more on Wave Dos and Don’ts here.
  • Take down your reprint landing page upon expiration of your reprint contract.

Do Not

  • Assign a monetary association to the reprint in your promotional materials (for example, “a $499 value”).
  • Host a PDF of your reprint.

Social & Blog

Do

  • Promote your reprint in social media and blogs and link to an approved landing page.
  • Reference the report as “complimentary” in your promotional materials.
  • Use the Wave leader badge (if applicable; only available with a reprint license).
  • Create your own branded images referencing your reprint in a social post on platforms such as LinkedIn and Twitter.
  • Use Forrester’s logo and/or an image of the report cover page with the citations.
  • Ensure that the Forrester logo, if using, is smaller and less prominently displayed than your company or product logo.

Do Not

  • Assign a monetary association to the reprint in your promotional materials (for example, “a $499 value”).
  • Use the Wave graphic.
  • Link to a web page that uses the Wave graphic without a separate social image included in the post.
  • Use Wave-like branding in your imagery (i.e., no concentric circles or bands).

Email

Do

  • Promote your reprint via email and link to an approved landing page.
  • Include the full report title at least once.
  • Use Forrester’s logo and/or an image of the report cover page with the citations.
  • Use the Wave leader badge (if applicable; only available with a reprint license).
  • Ensure that the Forrester logo is always smaller and less prominent than your own company or product logo.

Do Not

  • Reference “Forrester” or “Wave” in email subject lines.
  • Reference “Forrester” or “Wave” in email signatures.
  • Use the Wave graphic or badge in email signatures.
  • Use the Wave graphic.

Advertising

Do

  • Promote your reprint in ad campaigns and link to an approved landing page.
  • Include the full report title at least once.
  • Use Forrester’s logo and/or an image of the report cover page with the citations.
  • Use the Wave Leader badge (if applicable; only available with a reprint license).
  • Ensure that the Forrester logo is always smaller and less prominent than your own company or product logo.

Do Not

  • Use the Wave graphic. · Use Wave-like branding in your imagery (i.e., no concentric circles).
  • Use language or imagery that reflects an award, validation, or endorsement, such as “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.

Digital Wrappers

Do

  • Utilize digital wrappers and callout add-ons to enhance and personalize your reprint.
  • Submit your digital wrapper copy to citations@forrester.com.
  • Compose your wrapper as a welcome/introduction of the report.
  • Include your About Us section in your wrapper copy that can include your company boilerplate and a list of products and services.
  • Include links to your website for more information services.
  • Include calls to action.

Do Not

  • Use your wrapper to overtly promote your product or services or as an advertisement.
  • Include references to competitors that could be construed as a comparison or a rebuke of a competing offering.
  • Include self-evaluation statements (e.g., “We have a first-class solution.”).
  • Include content that can be deemed as negative or comparative to a named product or brand.
  • Include text that gives the appearance that Forrester is endorsing your company or product.
  • Include text that gives the appearance that you have sponsored the research.

Callouts

Do

  • Include an acknowledgement of something that Forrester states in the report.
  • Include a callout for the reader to go to another web page; that page does not require approval from Forrester unless Forrester is also cited on that page (for example, “To learn more about our solutions, click here.”).
  • Include factual statements (for example, “We designed this product with [problem] in mind.”).
  • Include a clear statement of opinion that does not undermine Forrester’s research (for example, “We believe our product addresses [the issues that the analyst highlights in the document].”).

Do Not

  • Include self-evaluation statements (e.g., “We have a first-class solution.”).
  • Include references to competitors or placement of messages in positions in the report where competitors are mentioned such that it could be construed as a comparison or a rebuke of a competitive offering.
  • Include text that gives the appearance that you have sponsored the research.
  • Include text that gives the appearance that Forrester is endorsing your company or product.