Watch the full interview here. Read more from Julie here.
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Win Over Complex Buying Groups With Adaptive Programs
B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.
Award winners will highlight how cross-functional alignment accelerates business growth Forrester (Nasdaq: FORR) will recognise Thoughtworks as the 2025 recipient of its B2B Return On Integration (ROI) Honours at B2B Summit EMEA, taking place 6–8 October 2025 in London. The organisation will be recognised for optimising its go-to-market (GTM) approach to improve client retention and [...]
Cambridge, Mass., August 28, 2025 — Forrester (Nasdaq: FORR) today announced securing over $800,000 in new strategic contracts with state and local government agencies across the United States during the second quarter of 2025. The growth reflects Forrester’s continued commitment to serving public sector organizations with its research, continuous guidance, and actionable insights tailored to [...]