Vice President, Principal Analyst
Calling All Healthcare And Life Sciences Companies: Give Yourself The Gift Of Digital Experience Insights This Holiday Season!
Healthcare and life sciences companies: Fill out Forrester’s executive survey in exchange for personalized feedback on your state of digital experiences, as well as key industry benchmarks.
Anticipate Your Customers’ Next Best Experiences
The future of experiences will be driven by analytics, and many of them will be anticipatory.
Prévisions 2023 : Metavers & NFT
Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.
Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.
Benchmark Your DX Strategy With Forrester’s Executive Survey Results
Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.
Forrester’s 2022 Moments Map Is Here!
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
Show Me (How Emerging Technologies Will Enable) The Future Of Consumer Digital Experiences
Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.
Metaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms — thought of the experience.
Assessing The US Youth Smartwatch Market: Is There Room For An Independent Brand?
Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing a smartwatch and entering a crowded market.
Apple iOS 16: My Takeaways
Apple continues to strive to make experiences easy, secure, and private for its customers. Here, I’ll focus on the aspects of “easy” here, and what popped for me in Apple's keynote at WWDC 2022.
The Future Of Experiences: What Your Brand Must Do Now To Power The Next Generation Of Consumer Experiences
The future of experiences will be more humanlike and immersive ... but also more invisible. Learn what the future holds at CX North America.
Google’s Latest Experiment: What The Future Of Notifications (Could) Look Like
Google’s "Little Signals" aims to alleviate alert overload. What can brands take away from this?
The Future Of Experiences For Children: Lessons From Amazon Glow
Amazon’s latest product, Amazon Glow, can offer insight into how the future of experiences (for children) is being designed.
Do QR Codes Right — Here’s How
Fueled by industry and pandemic forces, QR codes have shot onto the scene at every stage of the CLC. Our recently published research, which includes an analysis of over 125 QR codes, highlights several best practices Brands should use when they implement QR codes into their strategy.
AR Glasses Will Help Consumers Access The Metaverse
AR glasses aren't ready for widespread consumer use today, but the next decade holds promise for the adoption of AR glasses - both inside and outside the metaverse.
Assess Your Company’s DX Strategy With Forrester’s Emerging Technology Survey
Assess your company’s DX strategy with Forrester’s Emerging Technology Survey. And see what we learned from execs in our last iteration of this research.
We Asked Bank Execs About Notifications; Here’s What They Said (Hint: Banks Undervalue Alerts)
My colleague Julie Ask and I recently wrote on how banks are using mobile notifications and emerging tech (based on a survey of executives and digital business leaders at banking providers). The full research (only available to Forrester clients) includes more than 50 slides of data and insights. Here are three key findings: Alerts and […]
Marketers, Sharpen Your Mobile Messages
It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.