Julie Ask

Vice President, Principal Analyst

Forrester Bio

Author Insights

Blog

Anticipate Your Customers’ Next Best Experiences

Julie Ask November 17, 2022
The future of experiences will be driven by analytics, and many of them will be anticipatory.
Blog

Prévisions 2023 : Metavers & NFT

J.P. Gownder 25 Octobre 2022
Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.
Video

Predictions 2023: A Metaverse + NFT Winter Will Cool Market Hype

J.P. Gownder October 25, 2022

Blog

Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements

Julie Ask October 13, 2022
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.
Blog

Benchmark Your DX Strategy With Forrester’s Executive Survey Results

Julie Ask October 12, 2022
Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.
Blog

Forrester’s 2022 Moments Map Is Here!

Julie Ask October 4, 2022
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
Blog

Show Me (How Emerging Technologies Will Enable) The Future Of Consumer Digital Experiences

Julie Ask September 16, 2022
Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.
Blog

Metaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World

Julie Ask July 8, 2022
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms — thought of the experience.
Blog

Assessing The US Youth Smartwatch Market: Is There Room For An Independent Brand?

Julie Ask July 8, 2022
Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing a smartwatch and entering a crowded market.
Blog

Apple iOS 16: My Takeaways

Julie Ask June 9, 2022
Apple continues to strive to make experiences easy, secure, and private for its customers. Here, I’ll focus on the aspects of “easy” here, and what popped for me in Apple's keynote at WWDC 2022.
Blog

The Future Of Experiences: What Your Brand Must Do Now To Power The Next Generation Of Consumer Experiences

Julie Ask May 10, 2022
The future of experiences will be more humanlike and immersive ... but also more invisible. Learn what the future holds at CX North America.
Blog

Google’s Latest Experiment: What The Future Of Notifications (Could) Look Like

Julie Ask May 6, 2022
Google’s "Little Signals" aims to alleviate alert overload. What can brands take away from this?
Blog

The Future Of Experiences For Children: Lessons From Amazon Glow

Julie Ask May 2, 2022
Amazon’s latest product, Amazon Glow, can offer insight into how the future of experiences (for children) is being designed.
Video

There Is No Metaverse Today, But Be Prepared

Mike Proulx March 29, 2022

Blog

Do QR Codes Right — Here’s How

Julie Ask March 29, 2022
Fueled by industry and pandemic forces, QR codes have shot onto the scene at every stage of the CLC. Our recently published research, which includes an analysis of over 125 QR codes, highlights several best practices Brands should use when they implement QR codes into their strategy.
Blog

AR Glasses Will Help Consumers Access The Metaverse

Julie Ask November 11, 2021
AR glasses aren't ready for widespread consumer use today, but the next decade holds promise for the adoption of AR glasses - both inside and outside the metaverse.
Blog

Assess Your Company’s DX Strategy With Forrester’s Emerging Technology Survey

Julie Ask November 3, 2021
Assess your company’s DX strategy with Forrester’s Emerging Technology Survey. And see what we learned from execs in our last iteration of this research.
Blog

We Asked Bank Execs About Notifications; Here’s What They Said (Hint: Banks Undervalue Alerts)

Peter Wannemacher October 20, 2021
My colleague Julie Ask and I recently wrote on how banks are using mobile notifications and emerging tech (based on a survey of executives and digital business leaders at banking providers). The full research (only available to Forrester clients) includes more than 50 slides of data and insights. Here are three key findings: Alerts and […]
Blog

Marketers, Sharpen Your Mobile Messages

Julie Ask September 14, 2021
It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.
Blog

Nail Your Digital Experience: Get Your Mobile Strategy In Line

Julie Ask July 7, 2021
Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and much more. Yet many brands are still wondering, “What is the future of mobile?” Backed by Forrester’s extensive […]
More posts