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Bloomberg – Apple’s New Phone Will Be Best Hardware On Market: Forrester
Bloomberg – Apple’s New Phone Will Be Best Hardware On Market: Forrester
Bloomberg: In advance of Apple’s Fall event this week, VP, Principal Analyst Julie Ask is interviewed about the tech giant’s upcoming launch of the iPhone 15.
Watch the full interview here. Read more from Julie here.
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Despite US tariffs, tech spend across Asia Pacific, Europe, and North America will continue to grow this year CAMBRIDGE, Mass., February 2, 2026 — Forrester (Nasdaq: FORR) projects that global technology spend will grow by 7.8% in 2026 to reach $5.6 trillion — up from $5.2 trillion in 2025. According to Forrester’s Global Tech Market [...]
Forbes: Vice President, Principal Analyst Dipanjan Chatterjee describes how the Super Bowl marks a moment “to create relevance and shape the equity and emotional markers of a brand.” Read the full article here. Read more from Dipanjan here.
