According to Forrester’s US Financial Services Customer Trust Index Rankings, 2023, consumer trust in US financial services firms remained relatively weak and largely unchanged in 2023. US banks were the only firms to achieve a measurable improvement in average trust scores — despite the turmoil initiated by the failure of Silicon Valley Bank. The improvement [...]
Forrester’s new report, Bring-Your-Own-AI Hits The Enterprise, reveals that more than a quarter of global AI decision-makers indicate that 51% to 75% of their employees will use generative AI technology by the end of 2024. Whether it’s generative AI tools like ChatGPT, AI-infused software, or AI-creation tools, employees are already using consumer AI services that [...]
