Campaign Asia – Forrester CMO Pushes For Tighter Integration Of Sales, Marketing And Product Teams
Forrester CMO Shirley Macbeth speaks with one of the top marketing trade publications in the APAC region about the need for tighter integration of sales, marketing, and product teams; the evolving role of the CMO to better focus on the customer; and Forrester’s plans in response to both trends. Read the full article here.