CMO Australia – CX APAC 2021
Leading Australian marketing outlet CMO Australia has published three features recapping three presentations from Forrester’s CX APAC 2021, a live virtual experience on May 11-12:
- VP, Principal Analyst Shar VanBoskirk’s keynote presentation on Forrester’s framework for customer obsession.
- CX Executive Partner and Senior Analyst Su Doyle’s track session on how to be a CX rainmaker.
- An industry keynote by ANZ CMO Sweta Mehra on taking up the mantle as customer champion to build brand distinctiveness.