CNBC – I’m Not Anticipating A Great Q4 Holiday Shopping Season, Says Forrester Research’s Sucharita Kodali

Unveiled at B2B Summit North America, Forrester’s GTM singularity research urges B2B leaders to shed old go-to-market principles as buying gets more complex PHOENIX and CAMBRIDGE, Mass., April 27, 2026 — Forrester’s (Nasdaq: FORR) latest research, The GTM Singularity Is Here, unveiled today at B2B Summit North America, is a clarion call to B2B leaders across marketing, sales, customer success, and product functions to finally discard decades-old go-to-market (GTM) practices and embrace a new ARC (augmented, resilient, and collaborative) GTM approach that engages today’s AI-enabled buyers and customers.  Despite years of volatility driven by changing buyer behavior and unprecedented information [...]

CAMBRIDGE, Mass., April 22, 2026 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2026.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here.  Instructions are provided to ensure that the necessary audio applications are downloaded [...]