CNBC – I’m Not Anticipating A Great Q4 Holiday Shopping Season, Says Forrester Research’s Sucharita Kodali

CNBC: VP, Principal Analyst Sucharita Kodali joins “Squawk Box” for an interview to preview the holiday shopping season, as well as the impact of waning consumer confidence on retailers.

Watch the full interview here. Read more from Sucharita here.

Categories
Press Release

Forrester Opens Nominations For Its 2026 Global Technology Awards

4 days ago
Forrester’s Technology Strategy Impact, Enterprise Architecture, and Data & AI Impact Awards will recognize winners across Asia Pacific, Europe, and North America, honoring excellence within each region CAMBRIDGE, Mass., April 7, 2026 — Forrester (Nasdaq: FORR) today opened calls for nominations for its annual global Technology Awards across three categories: Technology Strategy Impact, Enterprise Architecture (in partnership with The Open Group), and Data & AI Impact. These awards recognize high-performing organizations for driving measurable business outcomes [...]
Press Release

Forrester: Three Years Into GenAI, Enterprises Are Still Chasing Its True Transformative Value

April 2, 2026
Low AI fluency, uneven adoption, and marginal productivity gains are limiting enterprise-scale impact  CAMBRIDGE, Mass., April 2, 2026 — According to Forrester’s (Nasdaq: FORR) latest report, Accelerate Your AI Voyage, most enterprises are struggling to turn growing AI adoption and investment into measurable business impact. One of the key factors holding businesses back is low artificial intelligence quotient (AIQ) — Forrester’s measure of AI aptitude — with many employees lacking a clear understanding of how to use AI. Other barriers include an overemphasis [...]

Get The Insights At Work Newsletter

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.