CNBC – I’m Not Anticipating A Great Q4 Holiday Shopping Season, Says Forrester Research’s Sucharita Kodali

CNBC: VP, Principal Analyst Sucharita Kodali joins “Squawk Box” for an interview to preview the holiday shopping season, as well as the impact of waning consumer confidence on retailers.

Watch the full interview here. Read more from Sucharita here.

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Press Release

Forrester Announces The Conference Agenda For B2B Forum EMEA 2026

4 days ago
The event will help B2B leaders modernise their go-to-market strategies to navigate AI-enabled buyer autonomy Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Forum EMEA 2026, taking place 28–29 September 2026 in London. Centered on the theme, “Hello, GTM Singularity,” the event will bring together marketing, sales, product, customer success, and [...]
Press Release

Forrester: Nine In 10 US Marketing Agencies Use AI To Cut Costs At The Expense Of Creativity

June 24, 2026
New research calls on agencies and CMOs to shift their focus from AI-driven cost savings to preserving creativity and differentiation in the AI era  CANNES, France, and CAMBRIDGE, Mass., June 24, 2026 — According to Forrester’s (Nasdaq: FORR) The State Of AI Inside US Marketing Agencies, 2026, a new report released today in partnership with 4As, AI is now pervasive across US marketing agencies: Nine in 10 [...]

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