CNBC – Some Super Bowl commercials will strike a different tone this year due to the pandemic
CNBC: VP & Principal AnalystJim Nail describes how many Super Bowl advertisers played it safe this year due to the pandemic. Nail’s insights are also included in articles from AdExchanger, Advertising Age, and DestinationCRM. Dipanjan Chatterjee, speaking with Adweek, says the pandemic’s influence over the Super Bowl means “brands aren’t looking to plop down $5.5 million on something that’s not a sure bet. Read the full article here.