Forbes – Priceline’s AI Tool To Drive Travel Search And Personalization Trends

The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty  SINGAPORE, May 14, 2025 — Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific (APAC) region would grow by 6.5% in 2025 to reach US$722 billion, up from US$678 billion in 2024 [...]

The Wall Street Journal: As AI assumes a larger role in search, Senior Analyst Nikhil Lai describes how marketers will increasingly focus on how closely AI-generated summaries and prompt responses match the way they want their brands to be perceived. Read the full article here. Read more from Nikhil here.