Forrester Banking Wave™: Who Leads US And Canada Mobile Banking?
As the majority of North American online adults expect banks to offer a mobile app, Forrester released Industry Wave evaluations that rank the strengths and weaknesses of the largest US and Canada banks’ mobile apps. While the overall functionality of current mobile apps is typically robust, the user experience is often just OK. US leaders are USAA, Bank of America, and Ally Bank, while the highest-performing banks in Canada are CIBC, RBC, and Scotiabank.
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