Forrester Ranks The Top Five US Banks In Its Latest Mobile Banking Benchmark Report
Forrester evaluated the mobile banking offerings of the five largest banks in the US — Bank of America (BoA), Wells Fargo, Chase, Citi, and US Bank — and the results show that BoA is the leader among top financial institutions in 2016. Scoring 78 out of a possible 100, the bank’s success is attributed to its many features and its superior marketing and sales capabilities. In addition to the bank scores, the report also shares insight into how consumers are using mobile banking: Forrester data shows that, at 74%, mobile banking customers most frequently use apps to check account balances, while only 9% of users use apps to make adjustments to bill pay.
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