In today’s highly competitive, highly efficient marketplace, having the insight into how companies spend their technology budgets can make the difference between success and collapse for vendors. Forrester Research, Inc., (Nasdaq: FORR) today announced the launch of North America Business Technographics® Infrastructure, a comprehensive, in-depth assessment of how Global 3,500 companies make infrastructure-technology buying decisions — for technology purchases like servers, storage, networking hardware, and application development platforms. All of the data is analyzed using Forrester’s Business Technographics segmentation — a predictive business segmentation model that gives eBusiness technology and services vendors insight into their customers and markets.
“Global 3,500 companies are making multimillion-dollar investments in their infrastructure, which support major business initiatives,” said David E. Weisman, group director at Forrester. “Understanding how and where this money is being spent, as well as how customers use and adopt new technologies, will allow vendors and service providers to adapt their business plans to meet the demands of their target markets.”
“Companies are making far-reaching decisions about the vendors and technologies they’ll use to build out their eBusiness infrastructure,” added Patrick Callinan, senior analyst at Forrester. “By understanding the behavior and expectations of companies, vendors will be able to develop powerful marketing, media, and product launch strategies that capture market share ahead of the competition.”
Business Technographics will examine which technologies these companies already own, which products they intend to buy, and from which vendors they plan to buy. In addition to investments in servers, storage, networking hardware, and application platforms, Business Technographics Infrastructure will explore who is making these decisions and why.
The Business Technographics segmentation is based on three dimensions of eBusiness culture: the willingness to buy new technology; executive commitment to invest in new initiatives, and the relationship between business and IT.
Each year, Forrester surveys 2,000 senior business and IT executives from companies with revenues greater than $1 billion. In addition to the 2,000 senior executives surveyed, Forrester fields semiannual online research that focuses solely on eBusiness Infrastructure products.