Forrester Research, Inc. (Nasdaq: FORR) today announced that it has launched a bold online marketing campaign directed principally at former META Group clients who are examining their options in this time of technology research industry consolidation. Initial response from technology professionals has been favorable, reminding them of Forrester’s ability to help companies understand the impact of technology on business.
“In the wake of Gartner’s acquisition of META, many buyers of technology research are understandably concerned about the number of choices in the marketplace,” stated George F. Colony, Forrester’s chairman of the board and chief executive officer. “If you were a former META client who appreciates relevant, objective research from an organization that provides intimate service and opinions that challenge conventional wisdom, then it’s time to try Forrester.”
Forrester’s online campaign, which runs through December 2005, consists of banner ads in key technology online publications, email newsletter sponsorships, and Google keyword sponsorships. By clicking on the unique URL,www.forrester.com/missmeta, interested and qualified companies can choose from a range of offers, including:
- Free Forrester research reports.
- A free customized research package, tailored to the recipient¿s business goals.
- An open invitation to former META clients to try and compare — at no charge — Forrester services similar to those they are now receiving.
The online campaign will run initially on CIO.com to be followed by placements on TechRepublic.com, InformationWeek.com, InfoWorld.com, and Computerworld.com.
“People are looking for alternatives now that META no longer exists,” said Louise Garnett, vice-president and lead analyst at Outsell, experts in the information industry. “Forrester is the company with the broadest offering to replace META given its size, scope, and approach. We’re glad to see Forrester step into that role.”
Forrester is the only company in the industry with a service promise that is backed by an unconditional Money-Back Guarantee.