Forrester Research, Inc. (Nasdaq: FORR) today announced that two of its most highly respected and recognized research executives will take on new responsibilities to help Forrester widen its lead as the world’s foremost Internet research company. Effective immediately, Mary Modahl, currently Forrester’s vice president, research, will become the company’s vice president, marketing. Simultaneously, Stuart D. Woodring, also vice president, research, has been named vice president, research for emerging Internet economies. Both Modahl and Woodring will report directly to William M. Bluestein, Ph.D., Forrester’s president and chief operating officer.
As Forrester’s vice president, marketing, Modahl will be responsible for directing the company’s overall marketing strategy and extending Forrester’s brand as the unrivaled leader in Internet research. She will oversee product positioning and pricing, marketing partnerships, events, and the company’s Web site, www.forrester.com. As vice president, research for emerging Internet economies, Woodring will lead new research and business development initiatives as Forrester aggressively expands beyond the US and European marketplaces.
George F. Colony, Forrester’s chairman of the board and chief executive officer, commented, “Forrester’s business is growing at an accelerated rate, and we see enormous opportunity ahead. To capitalize on these opportunities, we will leverage the considerable talents and experience of both Mary and Stuart. Along with the appointment of Stan Dolberg as vice president, research, in December 1999 and last week’s promotion of Bill Bluestein to president and COO, we have assembled a strong, experienced, and united senior management team that has a track record of unparalleled accomplishment. In their new roles, Mary and Stuart will focus on expanding our influence on a global scale.”
Commenting on her new position, Modahl said, “The Forrester brand has become highly recognized, trusted, and valued by top decision-makers at large corporations and Dot Coms alike. I am excited and energized by this new position, which will enable me to take Forrester’s message to an even broader audience.”
Modahl is one of Forrester’s most visible and influential research professionals, having been profiled in many of the world’s top technology and business publications. She is a featured speaker at major industry events and a highly sought-after analyst for client-related strategy sessions. Modahl, 37, recently authored Forrester’s first book, “Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers,” which remains one of Amazon.com’s best-selling business books. Modahl first joined Forrester in 1988 and directed Forrester’s early research on computer networks. She subsequently launched the company’s new media and electronic commerce coverage. Modahl is a graduate of Harvard University.
“There is vast potential for eCommerce in emerging markets outside of the United States and Europe,” stated Woodring. “Our plan is to create compelling research products focused on the unique dynamics of these markets, with the same quality and objectivity that have always been Forrester’s hallmarks. Over the next two years, I will be leading a major effort to build Forrester’s business in South America, the Middle East, and Asia. My goal is to make Forrester as dominant a force in these regions as we are in North America and Europe.”
Stuart Woodring, 39, has also contributed significantly to the successful expansion of Forrester’s research coverage. Since joining Forrester in 1990, Woodring has overseen the launch of research initiatives spanning the software, professional services, executive strategy, and telecommunications areas. He has taken on positions of increasing responsibility at the company, culminating with his promotion to vice president, research, in 1998, a role in which he oversaw Forrester’s entire US research operation. Before joining Forrester, Woodring was an independent marketing and strategy consultant. His earlier business experience includes corporate finance work with BankBoston and management consulting with Bain & Co. He is a graduate of Dartmouth College.
Forrester Research is the leading independent Internet research firm, analyzing technology change and its impact on business, consumers, and society. Forrester’s “Whole View” of the Internet economy enables clients to weave together Internet commerce initiatives with eBusiness technology to satisfy customers’ changing needs. Clients receive continuous research and analysis through Forrester’s unique eResearch™ Reports, an array of advisory services, bit products, and topical events. Established in 1983, Forrester is headquartered in Cambridge, Mass. Forrester’s European Research Center is located in Amsterdam, Netherlands, and its UK Research Centre is located in London. Additional information about Forrester Research can be found at www.forrester.com.