< Newsroom
Home > Newsroom > Fortune – How Aravind Srinivas Turned Perplexity AI Into An $18 Billion Would-Be Google Terminator

Fortune – How Aravind Srinivas Turned Perplexity AI Into An $18 Billion Would-Be Google Terminator

Fortune: Principal Analyst Nikhil Lai discusses Perplexity’s biggest challenge – brand awareness – stating consumers still trust Google’s information more than ChatGPT’s or Perplexity’s.

Read the full article here. Read more from Nikhil here.

 

Categories

AI Access: For Every Role. And Every Decision.

AI Access democratizes decision-making. With AI-powered access to Forrester’s insights, data, and advice, every team member — from early-career pros to senior leadership — moves with confidence, speed, and clarity. Equip your organization to take action fast.

Schedule A Demo
Press Release

Forrester Announces The Conference Agenda For B2B Forum EMEA 2026

July 1, 2026
The event will help B2B leaders modernise their go-to-market strategies to navigate AI-enabled buyer autonomy Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Forum EMEA 2026, taking place 28–29 September 2026 in London. Centered on the theme, “Hello, GTM Singularity,” the event will bring together marketing, sales, product, customer success, and [...]
Read More
Press Release

Forrester: Nine In 10 US Marketing Agencies Use AI To Cut Costs At The Expense Of Creativity

June 24, 2026
New research calls on agencies and CMOs to shift their focus from AI-driven cost savings to preserving creativity and differentiation in the AI era  CANNES, France, and CAMBRIDGE, Mass., June 24, 2026 — According to Forrester’s (Nasdaq: FORR) The State Of AI Inside US Marketing Agencies, 2026, a new report released today in partnership with 4As, AI is now pervasive across US marketing agencies: Nine in 10 [...]
Read More