WHAT: Forrester Research, Inc., (Nasdaq: FORR) Technology Sales Enablement Forum 2011: New Buyers, New Demands: Accelerating Sales Performance

The status quo is the enemy of technology vendors today. On the customer side, technology investment decisions have migrated from the data center to the boardroom, shifting purchasing criteria from capabilities to business outcomes. However, many firms’ go-to-market strategies lag behind these new buying requirements and force salespeople to play on the same old turf — responding to RFPs and being treated as a commodity provider.

Competitive advantage depends on purposeful collaboration and change across the organization to focus sales enablement on buyers’ changing needs. At Forrester’s inaugural Technology Sales Enablement Forum 2011, marketing, sales, and product portfolio leaders will learn how to sell higher, capture wallet share, and transform their sales approach from product pushing to problem solving.

WHEN: February 14-15, 2011

WHERE: The Palace Hotel, San Francisco

2 New Montgomery Street

San Francisco, CA 94104

+1 415.512.1111

WHO: Forrester’s industry-leading analysts will be joined by featured guest speakers, including:

  • David B. Irwin, Executive Vice President, Sales And Marketing, Allant Group
  • Mitch Little, Vice President, Worldwide Sales And Applications, Microchip Technology
  • Julie Meyers, Vice President, Strategy, Marketing, & Client Experience, Xerox
  • Hagen Rickman, Senior Vice President, Portfolio & Innovation Management, T-Systems
  • Tamara Schenk, Program Manager, Sales Enablement & Executive Offering Manager, Smart Energy, T-Systems

The Forum offers three in-depth tracks designed to deliver practical tools and frameworks for end-to-end sales enablement improvement as well as the latest Forrester data and insights into enterprise technology buyers’ desired business outcomes and purchase plans, including who is involved in purchase processes. Attendees will also have the opportunity to schedule One-On-One Meetings with Forrester analysts and to network with more than 200 sales, marketing, and strategy professionals.

Nine sponsors, including Platinum sponsors Jigsaw and SAVO, will participate in the Event’s Solutions Showcase.

CONTACT: Attendees who register for Forrester’s Technology Sales Enablement Forum 2011 before January 7, 2011 will be eligible for a discount. To register, please call 888.343.6786. Complete event information is available at www.forrester.com/techsales2011.

MEDIA: Members of the media can register for this Event by providing their full contact information to press@forrester.com.