Forrester predicts that the use of mobile wallets will establish itself as a new mixed marketing channel in the next five years. Mobile wallets grow in appeal as consumers desire better shopping experiences. However, marketers in Europe and the US have been challenged to mimic the success of mobile wallet solutions in China and Asia Pacific, due to the fragmented payment landscape in Europe and limitation to high-engagement categories in the US.

Click here for more information, and please contact if you’d like a copy of this report.