The Business Times – Insurers Overtake Banks In Customer Experience In Singapore: Survey

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty  CAMBRIDGE, Mass., January 16, 2025 — According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers [...]

The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers  CAMBRIDGE, Mass., December 5, 2024 — Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify [...]