Many companies are at a crossroads as technology redefines customers’ expectations and unlocks new sources of customer value. While some have turned to partial transformation strategies, such as bimodal IT — an approach that creates two separate groups that work at different speeds — Forrester believes that businesses must take a fast and connected, rather than slow and siloed, approach to strive in the age of the customer.

In a new report, Forrester explains that companies will reach a digital tipping point where incremental changes to existing operations will no longer meet the rising expectations of customers. Instead, CEOs, CIOs and business leaders must co-create an aligned business technology (BT) agenda that spans across the entire organization to stay competitive. This business model calls for a complete shift that puts customers at the center of businesses’ technology strategies and to operate as one team, at one speed: fast.

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Feel free to also check out a recent post on the topic here.