The State Of The US Retail Shopper In 2018
Who is the US retail shopper in 2018? While retail spending overall continues to grow, stagnant income and growing debt mean that households are trimming their budgets and moving their spending to the retailers that offer them superior value, convenience, and customer experience, whether online or in-store. Forrester explored the ways to win the loyalty of today’s empowered shoppers by aligning with customers’ needs.
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