The Wall Street Journal – Five Things Marketers Should Know About Generative AI in Advertising

Event will share actionable insights to help CX, digital, and B2C marketing leaders seize the generative AI opportunity  IHH Healthcare Singapore to be honored as recipient of Forrester’s 2024 Asia Pacific Customer-Obsessed Enterprise Award SYDNEY, May 9, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit APAC event being held in Sydney, Australia, and [...]

Unveiled at B2B Summit North America, the Forrester Opportunity Lifecycle framework breaks through silos to align marketing programs to revenue opportunity AUSTIN, Texas, and CAMBRIDGE, Mass., May 6, 2024 — New research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, which kicked off today, asserts that changing buyer behaviors and expectations require a complete [...]