TIME – Why TikTok Shopping Could Flop in the U.S.
TIME: Principal Analyst, Emily Pfeiffer describes how social commerce, despite its popularity, is likely to still only encompass a “pretty small percentage” of overall ecommerce sales.
TIME: Principal Analyst, Emily Pfeiffer describes how social commerce, despite its popularity, is likely to still only encompass a “pretty small percentage” of overall ecommerce sales.