Explore Our Signature Research
Discover the insights that shape strategy and spark results. Forrester’s signature research delivers strategic clarity and actionable guidance — helping you make smarter decisions, unlock growth, and adapt with agility.
Annual Predictions
Stay ahead of change. Forrester’s annual Predictions spotlight key trends, technologies, and shifts — helping leaders anticipate what’s next and act confidently.
Budget Planning Guides
Plan with precision. Forrester’s Budget Planning Guides help leaders align investments with goals, manage risk, and capture growth opportunities.
Customer-Obsessed Enterprise
Put customer value at the center of every decision — from culture and operations to innovation. This approach fuels growth, deepens loyalty, and builds lasting differentiation.
Emerging Technologies
Explore our annual spotlight on emerging technologies. Forrester reveals high-impact innovations, benefit horizons, and use cases.
Forrester Landscape
Navigate technology and services markets with structured insight — defining use cases, market maturity, and vendor dynamics to prioritize providers confidently.
Forrester Wave™
Choose technology and service providers with confidence. The Forrester Wave™ compares vendors using a transparent methodology across offering, strategy, and market presence.
Market Forecasts
Plan for what’s next. Forrester’s forecasts span technology, retail, and the global economy — equipping leaders with data-driven insights to guide investment, innovation, and growth strategies.
Navigating Volatility
Turn uncertainty into advantage. Forrester’s volatility research helps leaders spot risks early and build resilience to thrive through disruption.
Total Experience
Unify brand and customer experience. Forrester’s Total Experience Score connects perception and performance — aligning journeys, platforms, and metrics to drive growth.
Align Around What Matters Most
Forrester’s research helps organizations turn ambition into action across the enterprise priorities that matter most. Each priority is backed by a strategy that addresses your top challenges, aligns stakeholders, and guides cross-functional transformation — so you can lead decisively and deliver measurable outcomes.
Artificial Intelligence
Achieve AI success with deep customer and employee insight, strong leadership, and a reimagined approach to business, data, and technology.
Customer Obsession
Adopt a customer-first strategy. Companies that center their leadership, strategy, and operations on their customers grow revenue twice as fast as competitors.
Leadership & Talent
Build a human-centered, AI-accelerated workforce. Forrester shows how adaptable teams embrace technology and drive transformation with customer-obsessed leadership.
Risk Management
Manage risk strategically. Forrester helps leaders regain control and navigate volatility with a resilient, stakeholder-aligned approach.
Sustainability
Pursue sustainable growth. Forrester shows how operational excellence and innovation can benefit people, the planet, and your bottom line.
Technology Strategy
Drive business results through smarter tech investments and aligned architecture. Forrester helps IT leaders fuel growth, efficiency, and innovation.
Trust & Privacy
Build trust with customers, employees, and partners. Forrester shows how transparency and ethical data practices reduce risk and strengthen loyalty.
Turn Insight Into Action
Forrester offers tailored client solutions that help leaders apply the research to real-world decisions. Whether you need role-specific guidance or market-level insight, our services are designed to accelerate action and deliver results.
Forrester Decisions
Get role-specific guidance, tools, and data to accelerate your most important initiatives.
Forrester Market Insights
Track market dynamics, buyer behavior, and competitive positioning with our deep portfolio of technology evaluations.
AI-Powered Decision-Making
Artificial intelligence is reshaping how leaders validate ideas, make decisions, and drive outcomes. Forrester doesn’t just study AI — we help you use it. Our research explores responsible AI adoption, governance, and innovation, and our tools and services make it easier to apply AI in real time and with confidence.
Izola
Get instant answers with Izola, Forrester’s AI research assistant — grounded in proprietary research to help you move faster with confidence.
Forrester AI Access
Empower every level of your organization with fast, frictionless access to proprietary insights — delivered through AI and grounded in Forrester’s trusted research.
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