Sustainability
Forrester provides the latest insights about sustainability and mitigating environmental risk, including the effects of climate change and extreme weather.
Insights
Blog
The Enterprise Architecture Tool Market Starts 2025 With A Notable Merger
In a Forrester landscape report published in May 2024, we predicted that M&A activity would continue to change and disrupt the enterprise architecture management suite (EAMS) market. This trend started in 2023, continued throughout 2024, and now, amazingly, as we enter 2025, the market has reached a further peak.
Blog
The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric — And More
The automotive sector’s vision of cars that are connected, autonomous, shared, and electric (CASE) becomes more interesting when it’s applied to the entire mobility ecosystem, which is what we’re doing at Forrester.
Navigate 2025 With Our Predictions Insights
Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.
Blog
Environmental Sustainability: Even If You Change The Route, Keep The Destination
There’s a school of thought that writes most sustainability efforts off as annoying virtue signaling: Consumers with time and disposable income choose to pay a green premium for products that make them feel good, and companies plant trees and recycle coffee cups to make those customers like them. As costs rise, belts tighten, and we […]
Blog
A Digital Product Passport Needs More Standardization And Fewer Standards
The Digital Product Passport promises significant benefits for sustainability, auditability, and consumer information, but a lack of agreement on standards makes it difficult to realise this promise ahead of European deadlines in 2027.
Blog
Predictions 2025: Environmental Sustainability Drivers Shift From Regulation To Efficiency And Savings
While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.
Podcast
Assessing AI’s Impact On The Environment
The rapid growth of AI will have both positive and negative impacts on the environment. In this episode, Vice President and Principal Analyst Thomas Husson delves into both AI’s environmental downsides and its potential to help solve the climate crisis.
Blog
Forrester’s Green Consumer Segmentation For 2025
There is no single green or sustainable consumer. Values and attitudes vary greatly within the same age group or across different countries. Learn about Forrester’s recently updated green segmentation for 2025 in this preview of a new report.
Plan Your IT & Security Budgets For 2025 Success
Watch our on-demand technology budget planning webinar. Get benchmarks for strategic investments, divestments, and experiments to maximize business value from 2025 tech and security spending.
Blog
How Accurate Were Our Predictions For 2024?
As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.
Blog
AI And The Green Market Revolution Will Intertwine
While AI has huge potential to mitigate the environmental crisis, the technology that powers AI has a huge impact on climate change and water resources. Learn how the futures of AI and the green market revolution are intimately linked and how they will both become invisibly embedded into our daily lives.
Blog
Learnings From The Forrester Wave™: Cloud Cost Management And Optimization Solutions, Q3 2024
At long last, The Forrester Wave™: Cloud Cost Management And Optimization [CCMO] Solutions, Q3 2024 is published! This process is incredibly long and thorough. We go through hours-long briefings and customer calls and perform multiple iterations on scoring; the vendors go through the same. They put in many hours setting up customer references, product demonstrations, […]
Blog
What You Should Look For From ESG Data And Analytics Providers
The Forrester Wave™: ESG Data And Analytics Providers, Q3 2024, reveals the 12 providers that matter most and how they stack up.
Blog
The Circular Economy Is Brought To You By The Letter R
Learn how the five Rs can help manufacturers participate in the circular economy: reduce, reuse, repair, refurbish, and recycle.
Blog
Announcing The Enterprise Architecture Management Suites Landscape, Q2 2024
Enterprise Architecture Management Suites Are An Architect’s Ally Enterprise architecture management suites (EAMSes) are fundamental to running a successful architecture practice. EAMS tools are being used to help architecture teams manage architecture risk, reduce cost, and support organizations in proactively managing their technical debt. AI use cases are flourishing in this market, freeing up architects’ […]
Blog
With Selipsky Out, What’s Next For AWS?
AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.
Blog
GreenOps, FinOps, And The Sustainable Cloud
Rising consumer pressure and new regulatory reporting requirements have opened the door to a new approach: GreenOps, or the practice of minimizing a cloud environment’s carbon footprint through the efficient use of cloud resources. Learn more about GreenOps in this post.
Blog
A Five-Step Guide To Conducting A Successful Sustainability Materiality Assessment
Read this blog post to understand the actions that organizations need to take throughout the sustainability materiality assessment process.
Blog
Underestimated Danger: The Story Of Plastics In IT
In 2022, 27% of the e-waste generated was plastics. And the recycling rate of e-waste is projected to decline from 22.3% in 2022 to 20% by 2030. Find out how some of the top IT vendors are stepping up.
Blog
Earth Day 2024: Back To Square One For Sustainability Maturity
A lot has changed in the regulatory landscape since we introduced Forrester’s Sustainability Maturity Model three years ago. For Earth Day 2024, we’ve updated the model. Read this post to learn about the major changes to the model and how it can help your organization reassess your sustainability maturity.
Blog
Introducing The Sustainability Management Software Landscape Report And Forrester Wave™ Evaluation
Environmental sustainability is a compliance, accounting, and data management challenge for companies. So it's not surprising that the sustainability management software market is expanding rapidly. Learn more about these trends in this preview of our new Wave and Landscape reports on sustainability management software.
Blog
The Green Consumer Paradox
Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.
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