Forrester Decisions for B2B Sales Executives

The days of relying on late-game heroics from your sales superstars are coming to an end. To consistently exceed sales goals in the era of subscription offerings, sales leaders must apply data and science to enable all sales and channel reps to consistently succeed. Reliance on your top performers must give way to a digital, insights-driven selling system designed to earn and retain customers and drive predictable and profitable growth.

Forrester Decisions for B2B Sales Executives helps top sales and channel leaders transform their selling strategy so that they can meet modern buyers’ expectations through a proven strategic approach. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll fuel repeatable revenue growth for the business, year after year.

Transform Your Selling Strategy

Reimagine Your Operating Model

Leverage customer and market analytics to help your team make their number more consistently.

Earn, Retain, And Grow Customers

Earn, retain, and grow the value of new and existing customers across the customer lifecycle.

Optimize Channel Success

Prioritize the most opportunistic segment, partner, and channel strategies to pursue in your go-to-market plan.

Key Priorities

As a B2B sales or channel executive, you’re under constant pressure to deliver on today’s priorities while staying one step ahead of what’s coming tomorrow. Forrester Decisions for B2B Sales Executives is tailored to help you address your most pressing priorities:

  • Build sales strategy.
  • Optimize route-to-market configuration.
  • Design sales structure.
  • Prospect for opportunities.
  • Acquire new customers.
  • Retain and grow existing customers.
  • Maximize sales productivity.

What’s Included In This Service

Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as the revenue production leader. Here’s what’s inside:

Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research. ​

  • Customer obsession research
  • Customer insights
  • Trends and predictions
  • Market forecasts
  • Technology and service provider landscapes

Empower your team to conquer your priorities with proven strategic models and plug-and-play templates. ​

  • KPIs and peer benchmarks​
  • Assessments​
  • Strategic models​
  • Strategy templates​
  • Forrester Wave™ evaluations for your function
  • Certification courses

Accelerate progress and de-risk decisions with best practices tailored to you and your team.

  • Guidance sessions​
  • Peer discussions
  • Event attendance​
  • Dedicated relationship management

Two things Forrester brought to the project — one was dedicated focus, and the second was benchmarking; being able to measure what success looks like was key.


— Patrick Hodges, SVP of global sales, Blackbaud

Service Model Spotlight

The Forrester InsightsDriven Sales System Model 

Sales and channel leaders benefit from a programmatic approach to build a revenue engine that produces consistent results. The Insights-Driven Sales System Model provides a systematic approach that prioritizes buyer-centric processes and investments in infrastructure and insights to enable a broad set of customer-facing reps to earn, retain, and grow customers.

Support For Executives, Leaders, And Team Members

Forrester Decisions for B2B Sales Executives offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.

VIP Leader 

Leverage support from a trusted partner and former executive who understands your challenges and supports your strategic agenda every step of the way.

Availability may vary by geographic region.


Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.


Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.

Meet A Few Of Our B2B Sales Analysts

Looking for more time with experts? 

Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.


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