How it works
Forrester maintains hundreds of evaluations that cover thousands of unique vendors across markets — all based on an objective, data-driven analysis. Whether you’re navigating complex purchasing decisions or working to stay ahead in a competitive landscape, the Forrester Wave equips you with the knowledge and tools you need to make smarter, more strategic investments.
The Forrester Wave uses a transparent methodology to compare the most important players for our clients in a specific software, hardware, or services market. Each evaluation provides a simple visual overview that reflects Forrester’s clear call about the top providers in defined market sectors, based on a robust analysis of their current offerings and strategies. Each Forrester Wave analysis also includes an interactive experience that empowers clients to move from analysis to action, developing a custom shortlist informed by their unique priorities.
Forrester Wave evaluations help you:
Compare top options. Get a clear snapshot of how the top providers rank against one another using our signature Forrester Wave graphic. Then, leverage the detailed analysis of vendors’ products and services to compare options based on our proven methodology.
Shortlist providers faster. Use interactive tools to filter and narrow the pool of vendors according to your unique needs so you can generate a short list, prioritize features, and quickly build consensus on your partner options.
Make a confident decision. Make a final selection with precision and confidence knowing your decision is grounded in transparent, objective criteria.
What makes the Forrester wave unique
For more than 20 years, our clients have trusted the Forrester Wave to explore and compare providers. Compared with other vendor evaluation tools, the Forrester Wave is unique in five important ways.
Transparent methodology
Unlike other providers, there’s no magic here. Forrester Wave evaluations are backed up by a publicly available, proven methodology that goes beyond product specs and capability overviews to assess how well providers deliver meaningful business results.
Unbiased analysis
Our methodology is applied consistently across all participants to ensure fairness and clarity, from market leaders to new entrants — which means not every provider is recognized as a leader. Within each analysis, you can see the result of hard calls to distinguish providers from each other and why so you can find the best-fit partner for your organization.
Customer favorites
Every Forrester Wave analysis captures detailed customer feedback to help contextualize the strength of a provider’s offering and strategy. Our reports highlight providers that are truly customer-obsessed with halos on the Forrester Wave graphic, which allows buyers to easily see who stands out in this category.
Interactive experience
Get to your short list faster using the interactive feature available with many Forrester Wave reports to tailor findings for your specific business needs.
Expert support
Forrester Wave evaluations are performed by human beings who are experts in their fields. That means our clients can request analyst support to dive deeper into a Forrester Wave analysis, assess their specific business case, or get advice about a particular area of their tech stack.
Meet our analysts
Forrester Wave™ And Technology Evaluations For Forrester Market Insights
Technology and service provider clients use Forrester Wave evaluations to understand current market drivers and what’s influencing those drivers, and their competitive position.
Access our full technology evaluation portfolio to keep a pulse on your competitors and better understand the relative strength of your offering against other providers in your field.
- Gain competitive insight to inform your positioning
- Learn what influences purchase decisions
- Identify drivers and trends for your product roadmap
- Track customer feedback over time
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