Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s sales leaders, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges that stand in between you and the success of your organization, including:

  • Driving predictable and scalable growth.
  • Meeting the expectations of your buyers.
  • Finding and retaining top sales talent.
  • Aligning with marketing on demand and selling strategies.
  • Improving sellers’ efficiency and effectiveness.

Bold Solutions Built For You

Forrester helps sales leaders and their teams achieve predictable, sustainable growth by aligning teams with practices that drive operational excellence and improve sales productivity.

Lead Scalable, Sustainable Growth

Forrester Decisions for B2B Sales partners with revenue leaders to drive scalable, sustainable growth fueled by an empowered sales and customer success organization that delivers consistent and predictable results.

Operationalize The Customer-Obsessed Growth Engine

 Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine to drive revenue and higher profitability.

Blog

Revenue Enablement: Why Forrester Has Made The Change

Peter Ostrow 16 hours ago
Forrester is adapting along with the entire B2B sales space, pivoting from “sales enablement” to “revenue enablement” in describing the discipline of ensuring that all customer-facing roles receive consistent enterprise support so that they have the confidence, competence, and content to drive customer value and revenue results.
Blog

A New Playbook For B2B Sales To Drive Scalable, Sustainable Growth

Mike Pregler 1 day ago
Sales and revenue leaders need to transition to a systematic approach to growth that prioritizes processes and investments in infrastructure, technology, and insights. Our Forrester Decisions for B2B Sales service is designed to facilitate that transition.
Blog

Digital Sales Rooms: Hype Or Reality?

Anne Slough May 4, 2023
Like other business innovations, digital sales rooms are not a magic wand. Learn what’s needed to capture the biggest benefits — and learn more at B2B Summit North America.
Blog

The Emerging Role Of The Field Sales Coach: A Success Story

Peter Ostrow April 18, 2023
Who doesn’t love a success story? Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst. For 2023, our B2B Program Of The Year Award session will include […]

Upcoming Events For Sales Leaders

Meet A Few Of Our B2B Sales Analysts

Predictions 2023: Fortune Favors The Bold And Focused

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Business uncertainty continues to increase, and with it comes the need for a focused vision and decisive action.

Sitting on the sidelines to wait out market uncertainty isn’t a strategy. It’s a common mistake many businesses make in times of flux. The fact is that opportunities to move ahead exist if you know where to look.

Explore the hidden opportunities in the year ahead. Download Forrester’s Predictions 2023 guide to discover the priorities shaping the year ahead. It contains analyst advice on advancing past disruption with actionable insights to help you thrive in the face of change, including:

  • Business priority shifts to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent that are making a big impact.
  • Missteps and business risks to avoid.

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Business uncertainty continues to increase, and with it comes the need for a focused vision and decisive action.

Sitting on the sidelines to wait out market uncertainty isn’t a strategy. It’s a common mistake many businesses make in times of flux. The fact is that opportunities to move ahead exist if you know where to look.

Explore the hidden opportunities in the year ahead. Download Forrester’s Predictions 2023 guide to discover the priorities shaping the year ahead. It contains analyst advice on advancing past disruption with actionable insights to help you thrive in the face of change, including:

  • Business priority shifts to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent that are making a big impact.
  • Missteps and business risks to avoid.

Thank you for downloading our Predictions 2023 guide! Choose your language experience to access your information.

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Join our analysts for a live webinar to learn how you can use Forrester’s 2023 Predictions to move your business ahead with bold action and clear focus.