Featuring:

Jess Burn, Principal Analyst

Peter Ostrow, VP, Principal Analyst

Emily Pfeiffer, Principal Analyst

Show Notes:

The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.

Listen as:

  • Principal Analyst Jess Burn explains why CISOs still need to be wary even after the SEC dropped its case against SolarWinds and its CISO.
  • VP and Principal Analyst Peter Ostrow discusses the role of AI in B2B sales and how firms can find the right human-AI balance.
  • Principal Analyst Emily Pfeiffer provides an update on the state of shopping apps and integrations in answer engines — and why retailers should resist the FOMO.

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