AI Insights

Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.

Discover how Forrester supports technology executives.

Insights

Blog

New Research: Will AI Kill The Low-Code Market? 

John Bratincevic 5 days ago
The short answer: no. Our bet: AI will quickly evolve the low-code toolset and make the market grow faster. The Impact Of TuringBots  TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […]
Blog

Were Our Predictions For 2023 Correct?

Sharyn Leaver 5 days ago
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

Integrate Generative AI Into Your SDLC

Join us for an on-demand webinar to explore the impact of generative AI on development and testing – and how TuringBots fit into the SDLC mix.

Blog

AI And Generative AI For The Software Development Lifecycle

Diego Lo Giudice 6 days ago
Learn six key points that a TuringBot pilot program should address.
Blog

Spend On Generative AI Will Grow 36% Annually To 2030

Michael O'Grady September 11, 2023
Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet. The technology’s wide applicability across industries and occupations will drive massive growth, Forrester’s new forecast shows.
Blog

Supercharging Data Fabrics With Generative AI

Noel Yuhanna September 8, 2023
With the explosion of interest in generative AI and large language models, data fabric is poised to accelerate data democratization. Find out why.
Podcast

The Generative AI Inflection Point

What It Means August 31, 2023
Generative AI (genAI) has driven a lot of change in a short period. Senior Analyst Rowan Curran and Vice President and Principal Analyst J. P. Gownder discuss the genAI inflection point and its impact on the future of work.
Blog

The Latest And Greatest Marketing Measurement Service Providers

Tina Moffett August 23, 2023
The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021; marketing mix modeling is one of the top five technologies a marketer plans to use […]

Budget Your 2024 Cloud And AI Priorities Wisely

Download our 2024 Planning Guide for Technology Architecture & Delivery Leaders to learn where cloud, data center, software, and emerging tech budgets are shifting.

Blog

Vector Database: The Key To Unlocking The Power Of Generative AI

Noel Yuhanna August 21, 2023
In the age of generative AI (genAI), vector databases are becoming increasingly important. They provide a critical capability for storing and retrieving high-dimensional vector representations, essential for supporting large language models (LLMs). Unlike traditional databases that are optimized for exact matches, vector databases are designed to support similarity searches. Vector databases are ideal for applications […]
Podcast

AI And The Tech Talent Crisis — It’s Complicated

What It Means August 17, 2023
The AI explosion is having a complex impact on the tech workforce. In this episode, we’ll look at how AI has added to — and may alleviate — tech talent challenges.
Blog

Why NASA, IBM, And Hugging Face’s Open Source Model Is A Big Deal

Ted Schadler August 16, 2023
What do you get when you combine an open source platform, a massive and critically useful dataset, and an ability to open-source an AI foundation model? Find out in this post.
Blog

Think AI Has Reshaped Cloud? Wait Until You See What’s Next.

Lee Sustar August 16, 2023
Last month, I published The Future Of Cloud report and a corresponding blog post to talk about its future as abstracted, intelligent, and composable. Let’s take a closer look at the “intelligent” component and what it means amid the intense interest in generative AI today and long-term trends in cloud. Cloud is nearly always mentioned […]
Blog

Explainability Is Necessary For AI’s Success

Brandon Purcell August 14, 2023
For business leaders looking to create transparency in their AI models, explainable AI technologies have emerged as a solution to engender stakeholder trust. Learn more about them in this post.

2024 Tech Budget Missteps You’ll Want To Avoid

Explore benchmark data from Forrester’s 2024 Planning Guide reports for tech leaders to see where you’re over- or underinvesting.

Blog

Announcing Forrester’s Embedded Conversation Automation Landscape For B2B Marketing

Jessie Johnson August 11, 2023
Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks. B2B marketing organizations leverage conversation automation solutions to better understand and enable buyers, customers, and internal teams by integrating signal-responsive conversations into existing workflows, tactics, and content experiences that span the full customer lifecycle. Conversation automation is quickly becoming integral to […]
Blog

Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers

Naomi Marr August 7, 2023
Frontline B2B marketing functions such as demand and ABM may be more intensely impacted than others by generative AI. Learn how these teams can take charge.
Blog

What Are The Hottest Data Management Trends? Find Out At Data Strategy & Insights 2023

Noel Yuhanna August 4, 2023
Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates. Data management — which includes data ingestion, […]
Podcast

Defining AI’s Role In Decision-Making

What It Means August 3, 2023
Will AI replace humans in making business decisions? Not so fast, says VP and Principal Analyst Brandon Purcell. In this episode, he reviews a new decision-making framework that defines how tech can help guide — but not make — our most critical decisions.
Blog

2024 Planning: Asia Pacific Leaders Can Afford To Tone Down The Caution

Dane Anderson August 1, 2023
After a challenging past few years, business leaders in Asia Pacific can expect a brighter 2024. Learn how to capitalize with Forrester’s Planning Guides.

Get Bullish On These 2024 Tech Budget Line Items

Download our 2024 Planning Guide for Technology Executives to learn where to halt legacy spending — and boost tech budgets to power the business growth agenda.

Blog

2024 Annual Planning: Don’t Let Caution Become Complacency

Sharyn Leaver August 1, 2023
A precarious economy has tempered business and technology leaders' budget expectations. But now is not the time to retreat. Our 2024 planning guides advise on where to invest and experiment for success.
Webinar

Planning Guides 2024: Technology Leaders

Take the guesswork out of your 2024 tech budget planning. Find out how your 2024 tech budget compares to your peers — and where to increase, decrease, and experiment with your tech investments.
Podcast

Top 10 Emerging Technologies In 2023

What It Means July 27, 2023
Struggling to figure out which emerging techs to focus on in the year ahead? In this episode, VP of Emerging Tech Portfolio Brian Hopkins and VP and Principal Analyst Michele Goetz discuss the top 10 emerging technologies list for 2023.
More posts