AI Insights

Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.

Discover how Forrester supports technology executives.

Insights

Blog

Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Rowan Curran 4 hours ago
OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now scores of other models similar to GPT-3.5 available (both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy. For any language-related genAI task — be it writing […]
Blog

It Ain’t Just AI: What We Saw At Google Cloud Next

Lee Sustar 10 hours ago
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.

Avoid Zombie AI Projects With Our Best Practices

Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.

Blog

Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Alvin Nguyen 5 days ago
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.
Blog

Unlock The Power Of AIOps

Carlos Casanova 6 days ago
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
Blog

Revolutionizing IT Operations Comes With Manageable Risks

Carlos Casanova 6 days ago
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.
Blog

A Guide For Understanding The Marketing Analytics Landscape

Tina Moffett April 8, 2024
Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking insights. Get a roadmap for navigating the marketing analytics landscape in this preview of our new report.
Blog

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Beth Caplow April 5, 2024
Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn five ways generative AI can help portfolio marketers automate tasks and increase productivity and creativity.

Honor Your Tech Excellence With The Prestige Of A 2024 Forrester Award

We’re accepting nominations for our global 2024 Technology Strategy Impact and Enterprise Architecture Awards. Deadlines are approaching. Check out our award requirements and submit your nomination today.

Blog

What I Learned About GenAI From Over 100 Indian CMOs

Subhendu Pattnaik April 4, 2024
Discussions with 100 CMOs and key marketing leaders in India revealed the massive transformation genAI is already bringing to many marketing organizations across the Indian subcontinent. Read some of their comments in this post.
Blog

The New Chief Artificial Intelligence Officer Role Balances AI Champion And Risk Manager

Alla Valente April 3, 2024
US federal agencies must now have a chief artificial intelligence officer responsible for operationalizing the safe use of AI. Learn more about this move and the implications in this blog post.
Blog

Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier

J.P. Gownder April 3, 2024
Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.
Blog

Don’t Get Canceled: How To Overcome GenAI Consumer Backlash

Audrey Chee-Read April 2, 2024
As AI awareness increases, consumers assume a default posture of distrust. This year’s CX Summit North America will reveal practices that brands can use to protect themselves while advancing their genAI strategy.
Blog

Your Cloud Strategy Is Now Your AI Strategy, Too

Lee Sustar April 1, 2024
The AI cloud is on the rise. Learn the key considerations that cloud customers should have as they sort out which cloud offerings fit and which don’t fit with their AI workload requirements.

Conquer Your GenAI Security, Risk & Privacy Fears

Watch our webinar to learn how security leaders can identify and manage enterprise genAI risk across models, APIs, and applications — and follow paths to secure, trusted adoption.

Podcast

Are You A Better Manager Than A Bot?

What It Means March 28, 2024
After years of underinvestment in management training, the era of AI brings an intriguing question: Can human managers be replaced by AI? Vice President and Principal Analyst Katy Tynan joins the podcast to provide her perspective.
Blog

Can AI Improve Your Loyalty Program?

Mary Pilecki March 26, 2024
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.
Blog

Three Takeaways From Forrester’s 2024 Evaluation Of AI Infrastructure Solutions

Mike Gualtieri March 25, 2024
Forrester's new Wave report evaluates and ranks the top AI infrastructure solutions. Get three key insights from our analysis in this preview of the report.
Blog

The DOJ And SEC Acknowledge That AI Amplifies Harm And Signal Stiffer Sentences

Michele Goetz March 25, 2024
Following comments from the DOJ and SEC, tech leaders are more concerned about keeping up with new AI regulations and guidelines. Learn four key steps your enterprise can take to prepare.
Blog

Leverage Your Data For Stellar Commerce Search Experiences

Emily Pfeiffer March 21, 2024
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
Blog

How G-Research Used TuringBots To Transform Software Development

Diego Lo Giudice March 21, 2024
Research and technology firm G-Research has successfully introduced TuringBots into its software development lifecycle. Check out this review the firm’s approach and results to learn how you can better leverage AI in your development processes.
Blog

NVIDIA’s GTC 2024: A Leap Into GenAI

Charlie Dai March 20, 2024
Chipmaker NVIDIA announced some compelling new products and breakthroughs in AI infrastructure at its 2024 GPU Technology Conference. Get the details in this comprehensive review of the event.
Blog

Computer Vision Platforms: Horizontal Capabilities Deliver Breadth, While Vertical Ones Promise Depth

Indranil Bandyopadhyay March 19, 2024
From recognizing faces in a crowd to getting insights from videos and images, computer vision platform providers are the architects behind the scenes, building the bridges between pixels and purpose. Learn the three most important things technology buyers should look for when evaluating these platforms and providers.
More posts