AI Insights
Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
Insights
Blog
GenAI Drives The Narrative, But A More Confident Tech Economy Is The Real Story Beyond The Q4 2023 Tech Services Earnings
Recent earnings announcements from tech service providers signal optimism about increased demand in 2024 and provide three lessons about artificial intelligence for technology executives.
Blog
Get Ready For Takeoff: Microsoft Copilot For Security
Microsoft announced the launch date of Copilot for Security. Find out what this means for security professionals and how you can prepare.
Avoid Zombie AI Projects With Our Best Practices
Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.
Blog
Welcome To The Dawn Of A New AI Era: The EU Parliament Adopts The AI Act
Most organizations worldwide that use AI must comply with the act — and there is much to do with little time to do it. Here's what you need to know.
Blog
Google Announces Meridian, A Marketing Mix Modeling Tool
Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM tools gauge the impact of marketing and media investments on vital performance indicators, such as sales or revenue, while also forecasting the revenue potential of marketing endeavors. According to Forrester’s Marketing Survey, 2023, about 30% of B2C marketers […]
Blog
CMOs Need A Measurement Strategy That Connects To Business Outcomes
Instead of a single measurement approach, CMOs must adopt a layered measurement strategy that includes complementary approaches to reveal the full business value of marketing.
Blog
The Three Biggest GenAI Impacts In B2C Commerce Solutions
Read part one of our blog series covering generative AI’s impact on commerce tech from Forrester Principal Analyst Emily Pfeiffer and Senior Researcher Nicole Murgia.
Blog
What AI And Automation Technologies Make The Most Sense In Retail Today?
We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.
Honor Your Tech Excellence With The Prestige Of A 2024 Forrester Award
We’re accepting nominations for our global 2024 Technology Strategy Impact and Enterprise Architecture Awards. Deadlines are approaching. Check out our award requirements and submit your nomination today.
Blog
Gemini For Google Workspace Plays The Long Game
Google recently announced its new generative AI solution for productivity, Gemini for Google Workspace. Can it compete with Microsoft Copilot? Here's what tech and business leaders need to know.
Blog
CMOs: Advancing From GenAI Pilots To Proficiency Doesn’t Come Easy
As the initial awe surrounding generative AI (genAI) fades, marketers must navigate a more pragmatic phase of genAI adoption. The first step is to understand adoption roadblocks and how to avoid them.
Blog
What Forrester’s 2024 AI Predictions Mean For Technology Executives
Find out what Forrester's collection of 2024 AI and generative AI predictions mean for your technology strategy.
Blog
Your Predictions Questions Answered: Leveraging GenAI Successfully
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.
Blog
GenAI For Tech Leaders: Q&A
Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.
Conquer Your GenAI Security, Risk & Privacy Fears
Watch our webinar to learn how security leaders can identify and manage enterprise genAI risk across models, APIs, and applications — and follow paths to secure, trusted adoption.
Webinar
Secure Your Use Of Generative AI
Watch and learn how to use a security framework to secure genAI adoption and explore the security controls and skills crucial for safeguarding this emerging technology.
Blog
Unlock IT Operational Excellence In Seven Steps
AIOps and observability have become crucial for businesses seeking to optimize their IT operations. These technologies offer the promise of enhanced efficiency, improved decision-making, and better customer experiences. Learn how to successfully implement AIOps and observability by following a seven-step approach.
Blog
AIOps And Observability Deliver Operational Insights
Implementing AIOps and observability solutions can be a challenging task for organizations. To ensure success, it is crucial to develop the right approach and strategy that aligns with your enterprise’s specific IT complexity and goals. Learn how you can begin exploring the best practices for AIOps and observability and the aspects that you need to consider when embarking on the delivery of these.
Blog
A Patchwork Of US AI Regulations Is Here — It’s Time To Deal With It
In our new report, Navigate The Patchwork Of US AI Regulations, we answer the top questions to navigating US AI regulatory chaos. Here’s what every organization should know as they continue to develop and deploy AI in safe and legal ways.
Blog
Marketers: Choose GenAI Progress Over Perfection
If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.
Webinar
New Tools And Strategies For Managing Technical Debt
Watch this on-demand webinar to explore new tools and strategies for keeping technical debt under control, including a demonstration of Forrester’s Technical Debt Modernization And Migration Scenario Tool.
Blog
LLMs, Make Room For World Models
The industry is pushing LLMs hard to be the path forward to artificial general intelligence, but limits are on the horizon. World models may be an important alternative.
Podcast
Tech Trends To Watch In 2024
How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts discuss their predictions for the latest tech trends in 2024.
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