AI Insights
Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
Insights
Podcast
Encore Presentation: Get Your AI Aligned
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.
Blog
Takeaways From HIMSS25: Embrace Collaboration, Change, And Cybersecurity
Collaboration emerged as a key theme for unlocking the power of emerging technology and tackling tough challenges for healthcare at the Healthcare Information and Management Systems Society (HIMSS) annual conference for 2025. Get more of our key takeaways here.
Missed It? Watch The APAC Predictions Webinar Replay
Watch it now to explore the 2025 tech predictions impacting APAC tech leaders. Learn what this research means for tech and security strategies in the Asia Pacific region.
Blog
Let The Service Management Agentic AI Race Begin
As vendors race to integrate AI-driven solutions into their offerings, we explore how agentic AI is revolutionizing service management, why it matters now, and what the future holds for service management automation.
Blog
The Power Of Open Source: Cloud-Native Is Transforming As AI Takes The Limelight
Three years ago, Lee Sustar and I published the report, Navigate The Cloud-Native Ecosystem In 2022. In that report, we analyzed how the cloud-native ecosystem, driven by open-source software (OSS), has been powering architecture modernization across infrastructure and application development, enabling platform-driven innovation in the meantime across a spectrum of technology domains such as data […]
Blog
Cybersecurity’s Latest Buzzword Has Arrived: What Agentic AI Is And Isn’t
As vendors come out of the woodwork announcing their “agentic AI” innovations, we explore what the term truly encompasses and what is hype.
Blog
The Insurance Industry’s Data Posture Is An Existential Risk
Insurers collect a wealth of data, but only a few have found ways to harness its true potential. Most insurance business and technology leaders have very low confidence in their data assets’ ability to meet customer and competitive demands. Almost all incumbent insurance companies support disparate lines of business and individual parts of the value […]
Blog
Software Giants’ Q4 2024 Earnings: Tech Executives Are Still Responding
Our deep dive into the Q4 2024 earnings of 11 enterprise software companies revealed an accelerated drive toward AI, a sharper focus on cloud costs, and a surge in platform consolidation.
Blog
IBM’s Acquisition Of DataStax: A Major Boost For Its AI Data Platform
IBM has announced its intent to acquire DataStax, a leading data platform provider. This strategic acquisition significantly boosts IBM’s AI data platform by integrating advanced vector capabilities critical for powering retrieval-augmented generation (RAG) applications. It positions IBM to help businesses leverage value from vast volumes of unstructured data, an area where IBM lacks a strong […]
Blog
It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
Podcast
How Can B2B Marketers Adapt To Changing Search Behaviors?
As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It Means, Principal Analyst Lisa Gately shares her advice and previews her session on the topic at Forrester’s B2B Summit North America.
Blog
Microsoft Tips Its Quantum Hand With Majorana 1
Microsoft's recent announcement marks a significant step — but how much progress does it reflect?
Blog
Announcing Forrester’s “AI Platform” Coverage
For more than a decade, Forrester has been committed to researching AI and ML technologies and platforms. During my 13-year tenure at Forrester, I had the privilege of working alongside our talented AI analysts. Together, we have continuously refined our market definitions and research focus to stay aligned with emerging tech trends and business needs. […]
Missed Our Tech & Security Predictions Webinar?
Watch the replay to catch up! Dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.
Blog
The UK Government Is Ready To Embrace AI, But Without Trust, It Risks Disaster
A commitment to trustworthy AI is paramount to keep the enthusiasm going and avoid backlash — particularly as safety takes a backseat to security.
Blog
AI Product Managers: The Role Of The Future Or Another Tool In Your Toolkit?
Though “AI PMs” might ultimately go the way of "internet product manager" from the early days of the web, it's clear that there is a demand for individuals with traditional product management skills and AI-specific expertise. Here we look at the key proficiencies being sought.
Blog
Why The “AI Agent As Coworker” Narrative Is The Future
AI agents have a promising future as innovative coworkers, and their presence is already being felt despite the inflated hype and current limitations.
Blog
The “AI Agent As Coworker” Narrative Is Nonsense
In this two-part blog series, Principal Analysts Anthony McPartlin and Seth Marrs debate the idea of AI agents as coworkers. Here, Anthony takes a skeptical perspective, while in his blog, Seth (ever the optimist) makes his case for a more positive view of AI agents. An ad campaign has been running on bus shelters across […]
Blog
DeepSeek Is Resetting The Bar For AI Infrastructure
The infrastructure needed for inferencing with DeepSeek's R1 open-source AI model is far less than what its competitors use. Learn six ways this could benefit your organization's AI plans.
Blog
How Generative AI Is Changing The Game In Commerce Search
Read key insights from our research on how generative AI is transforming commerce search solutions.
Blog
Microsoft Paint Is Cool Again — Thanks To AI
Like many, I’ve been using generative AI (genAI) systems for about two years. Nothing has quite triggered my imagination like Microsoft Paint’s Cocreator capability.
Blog
Pixels Unbound: The State Of GenAI For Visual Content
Generative AI isn’t just creating captivating visuals; it’s changing how businesses scale creativity, engage audiences, and develop entirely new products. Learn the benefits and risks of using genAI for visual content.
More posts