AI Insights
Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
Insights
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Outcomes Drive Your Data Architecture Strategy
The mark of an insights-driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT. For example, 40% of data and analytics decision-makers surveyed by Forrester in 2023 indicated that the most important scenario for AI was […]
Blog
AI Pushes The Metaverse Into The Horizon At Meta Connect 2023
AI dominated Mark Zuckerberg’s opening keynote at Meta Connect today — mentioned within the first 10 seconds and dozens of times throughout. Absent was the term “metaverse,” which was referenced just a couple of times at best. There were no updates about Horizon Worlds. It’s not unexpected. Forrester predicted a metaverse winter for 2023. And […]
Integrate Generative AI Into Your SDLC
Join us for an on-demand webinar to explore the impact of generative AI on development and testing – and how TuringBots fit into the SDLC mix.
Blog
ASIS GSX 2023: Physical Security Insights From Deep In The Heart Of Texas
ASIS International, the largest membership organization for security management professionals, brought the 2023 Global Security Exchange (GSX) to my hometown of Dallas, Texas. The main attraction of this premier physical security event was the keynote delivered by the 43rd President of the United States, George W. Bush. The five-day event provided ample networking opportunities, over […]
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At Its Innovation 2023 Event, Intel Is Focused On AI Developers
Get Forrester's key takeaways and unique insights from the recent Intel Innovation 2023 conference.
Blog
New Research: Will AI Kill The Low-Code Market?
The short answer is no but the long answer is much more intriguing.
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Were Our Predictions For 2023 Correct?
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
Blog
AI And Generative AI For The Software Development Lifecycle
Learn six key points that a TuringBot pilot program should address.
Budget Your 2024 Cloud And AI Priorities Wisely
Download our 2024 Planning Guide for Technology Architecture & Delivery Leaders to learn where cloud, data center, software, and emerging tech budgets are shifting.
Blog
Spend On Generative AI Will Grow 36% Annually To 2030
Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet. The technology’s wide applicability across industries and occupations will drive massive growth, Forrester’s new forecast shows.
Blog
Supercharging Data Fabrics With Generative AI
With the explosion of interest in generative AI and large language models, data fabric is poised to accelerate data democratization. Find out why.
Podcast
The Generative AI Inflection Point
Generative AI (genAI) has driven a lot of change in a short period. Senior Analyst Rowan Curran and Vice President and Principal Analyst J. P. Gownder discuss the genAI inflection point and its impact on the future of work.
Blog
The Latest And Greatest Marketing Measurement Service Providers
The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021; marketing mix modeling is one of the top five technologies a marketer plans to use […]
Blog
Vector Database: The Key To Unlocking The Power Of Generative AI
In the age of generative AI (genAI), vector databases are becoming increasingly important. They provide a critical capability for storing and retrieving high-dimensional vector representations, essential for supporting large language models (LLMs). Unlike traditional databases that are optimized for exact matches, vector databases are designed to support similarity searches. Vector databases are ideal for applications […]
2024 Tech Budget Missteps You’ll Want To Avoid
Explore benchmark data from Forrester’s 2024 Planning Guide reports for tech leaders to see where you’re over- or underinvesting.
Podcast
AI And The Tech Talent Crisis — It’s Complicated
The AI explosion is having a complex impact on the tech workforce. In this episode, we’ll look at how AI has added to — and may alleviate — tech talent challenges.
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Why NASA, IBM, And Hugging Face’s Open Source Model Is A Big Deal
What do you get when you combine an open source platform, a massive and critically useful dataset, and an ability to open-source an AI foundation model? Find out in this post.
Blog
Think AI Has Reshaped Cloud? Wait Until You See What’s Next.
Last month, I published The Future Of Cloud report and a corresponding blog post to talk about its future as abstracted, intelligent, and composable. Let’s take a closer look at the “intelligent” component and what it means amid the intense interest in generative AI today and long-term trends in cloud. Cloud is nearly always mentioned […]
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Explainability Is Necessary For AI’s Success
For business leaders looking to create transparency in their AI models, explainable AI technologies have emerged as a solution to engender stakeholder trust. Learn more about them in this post.
Blog
Announcing Forrester’s Embedded Conversation Automation Landscape For B2B Marketing
Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks. B2B marketing organizations leverage conversation automation solutions to better understand and enable buyers, customers, and internal teams by integrating signal-responsive conversations into existing workflows, tactics, and content experiences that span the full customer lifecycle. Conversation automation is quickly becoming integral to […]
Get Bullish On These 2024 Tech Budget Line Items
Download our 2024 Planning Guide for Technology Executives to learn where to halt legacy spending — and boost tech budgets to power the business growth agenda.
Blog
Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers
Frontline B2B marketing functions such as demand and ABM may be more intensely impacted than others by generative AI. Learn how these teams can take charge.
Blog
What Are The Hottest Data Management Trends? Find Out At Data Strategy & Insights 2023
Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates. Data management — which includes data ingestion, […]
Podcast
Defining AI’s Role In Decision-Making
Will AI replace humans in making business decisions? Not so fast, says VP and Principal Analyst Brandon Purcell. In this episode, he reviews a new decision-making framework that defines how tech can help guide — but not make — our most critical decisions.
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