AI Insights
Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
Insights
Blog
Google’s Willow Chip: Quantum Leap Or Quantum Hype?
Google recently introduced its new quantum processor Willow to some confusion. Read this blog to learn about Willow's most significant advancements and what three steps tech leaders should take in response.
Podcast
Unleashing Innovation Through Creativity
Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for leaders to foster it within their organizations.
Missed It? Watch The APAC Predictions Webinar Replay
Watch it now to explore the 2025 tech predictions impacting APAC tech leaders. Learn what this research means for tech and security strategies in the Asia Pacific region.
Blog
Retrieval-Augmented Generation Is Revolutionizing Businesses
Generative AI (genAI) has the potential to radically elevate customer experiences and streamline operations, delivering transformative impact across the enterprise, yet businesses encounter a significant challenge: the inherent limitations of foundational models.
Blog
Five Takeaways From ITC Vegas 2024
InsureTech Connect (ITC) was bustling with 9,000 attendees, including carriers, agents, brokers, and a whole host of solution and technology providers, both incumbents and startups alike.
Blog
Anti-Predictions 2025: What Won’t Happen In The Year Ahead
It’s predictions season at Forrester. Find out what won't come to pass next year in our 2025 anti-predictions.
Blog
The Future Of B2B Buying Will Come Slowly … And Then All At Once
In a short 18 months after the launch of ChatGPT, Forrester data shows 89% of B2B buyers reporting that they are using generative AI in their purchasing process. Providers haven’t yet seen a large impact on their revenue engine but should expect to see smarter buyers making more considered decisions faster.
Podcast
B2B Buying In The Age Of GenAI
Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the purchasing process and what marketers and sellers should do in response.
Blog
Coca-Cola’s AI-Generated Holiday Ads Approach A Creative Tipping Point
The Coca-Cola Company released three new AI-generated holiday ads inspired by the beverage giant’s classic 1995 “The Holidays Are Coming” commercial. Produced entirely with AI video models such as Runway and Luma Dream Machine, this represents a step forward in photorealism for AI-generated video. Predictably, the commercials have sparked some controversy among creators, who criticize […]
Blog
Forrester’s Guide To Retrieval-Augmented Generation
As businesses increasingly lean on generative AI, they're encountering the limitations of foundation models. Find out how retrieval-augmented generation (RAG) can help avoid those limitations.
Blog
ai-PULSE: My First Time At A Cloud Vendor Event Focused Entirely On AI
Scaleway hosted its third ai-PULSE event on AI and cloud sustainability and sovereignty. Key discussions included the environmental impact of AI, the need for nuclear power, and digital sovereignty in AI deployments.
Podcast
Get Your AI Aligned
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.
Blog
AI Governance Software Spend Will See 30% CAGR From 2024 To 2030
The global commercial AI software governance market is poised for exceptional growth. Forrester forecasts that by 2030, spending on off-the-shelf AI governance software will more than quadruple, reaching $15.8 billion and capturing 7% of overall AI software spending.
Blog
AI Readiness Is Already High In Advanced Frontline Marketing Teams
Learn more about what is driving AI readiness and adoption in frontline marketing in this preview of a new report.
Podcast
When Will AI Change Our World?
With so much investment and attention, there’s growing impatience around AI. In this episode, VP of Emerging Technology and Principal Analyst Brian Hopkins and VP and Principal Analyst Ted Schadler take a longer view and discuss how AI will change the world in the next 20 years.
Blog
Building The Future With AI At The Edge: Critical Architecture Decisions For Success
Adopting edge intelligence requires careful architectural decisions that balance latency, data distribution, autonomy needs, security needs, and costs. Learn five essential trade-offs to consider in finding the perfect balance.
Blog
Navigating The Convergence Of Edge Computing, IoT, And OT With AIOps
By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.
Blog
Embracing AIOps: Revolutionizing DevOps And Agile Methodologies
Learn how AIOps can significantly enhance the efficiency, speed, and reliability of software development and deployment processes.
Join Us Live: Key 2025 Tech & Security Predictions
Get ahead with insights from Forrester analysts. Join us on Jan. 30 for a webinar on our 2025 predictions covering the future of technology and security, from rising cyberthreats to the impact of AI and automation.
Blog
Transforming Enterprise Networks With AIOps: A New Era Of Intelligent Connectivity
Learn how AIOps provides real-time contextualization and insights across the IT estate, ensuring that network infrastructure operates at peak efficiency in serving business needs.
Blog
AI And GenAI Are Game-Changers For Enterprise Architecture Leaders
Generative AI has started to drive new levels of business value as it cuts across different domains of business operations. Learn how AI and genAI will disrupt the enterprise architecture discipline in this preview of a new report.
Blog
Embracing AIOps: Transforming IT Operations In The Digital Age
AIOps is rapidly gaining traction across enterprises and industries. Learn how AIOps can enhance efficiency, reduce downtime, and drive innovation in this new blog series.
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