- For all Roles
This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top sp...
- Downloads: 28
For eBusiness & Channel Strategy Professionals
Forrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that i...
- Downloads: 7
For Customer Insights Professionals
The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing's activities (and budget) to the result of revenue generation. But creating a system for sustained, ...
- Downloads: 387
For Marketing Leadership Professionals
Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they shoul...
- Downloads: 19
For Security & Risk Professionals
Next-generation CIOs and their teams face the challenge of fulfilling consumer expectations and the demands of digital natives while still meeting appropriate budgetary, governance, and performa...
- Downloads: 101