Kajeet – a prepaid wireless service provider targeted at kids and parents. Will be interesting to watch this one (MVNO?) evolve. Most adults make purchasing decisions based on price and coverage. Coverage should be good depending on choice of partner. Can price with a prepaid model beat letting your kids use extra minutes in your monthly postpaid bucket? I will be writing a piece later this spring dedicated to how parents are making purchasing decisions (cellphones + mobile subscriptions) for their children. Stay tuned.
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Stay tuned for updates from the Forrester blogs.