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This year’s TV upfronts — the star-studded ritual full of sponsored content and fraught negotiations — were conditioned by macroeconomic uncertainty and TV’s digital transformation. Volatility Leads To Flexibility And Consolidation Publishers touted more flexible deals to appeal to advertisers’ uncertainty about consumers’ ability to weather tariff-induced thunderstorms. Ryan Gould, president of ad sales and […]

CX, marketing, and digital leaders have many measurement options at their disposal but struggle to identify what matters most to their customers and business. Find new ways forward at CX Summit APAC.