Mobile Search Overview

B2B buyers rarely act alone. They are part of large, complex buying groups that rely on a network of trusted sources throughout the decision-making process. Forrester’s B2B Trust research delves into these preferences, offering insights that are invaluable for shaping marketing and sales strategies and influencer relations programs. We find that B2B buyers have distinct […]

This week we published a new report looking at how generative AI (genAI) can bring fresh energy to an enterprise content management (ECM) program. Unlock The Potential of Your Documents With Generative AI is a call to action for content management leaders to explore new ways to engage with and exploit the value of their managed […]