I've been spending a lot of time talking to clients recently about how to drive increased usage of wireless data services. One of the themes has been to offer services and applicaction that appeal to a broader audience.

"Mooing" ring tones are being used to lure leopards out of the wild.

See story.

Why they aren't using a computer or CD is its own interesting question. Could go back to the issue of a cell phone being their only electronic device.