This year’s theme:  People build great brands and products.  (Not you – you’re not in control; give it up).

If you looking to learn about CGC, social computing and blogs, you’re in the right place.

Author’s note:  The problem with news reporting these days is the immediacy of it.  It’s great to see footage of what’s happening around the world live, while it’s happening, so that we can influence change and understand directly. But it’s near impossible to put any significant level of insight and understanding when there is no "soak time" or opportunity to get perspective.

That’s my problem.  I’m live blogging and will do my best to provide not just overviews but insight.  If the immediacy of live blogging means I come up short – apologies.  I’ll try my best.  Please comment so that we can raise the level of discourse.  It’s social media at it’s best.