Jay Stevens, an executive for MySpace EMEA, was one of the keynotes at Forrester’s recent Consumer Forum conference. He shared with me the value of community, (quoting Danah Boyd) his definition of community (find out what "peeping" is all about) and the opportunities afforded to marketers who use social networks to connect with customers. He gives a few quick steps to get started, which is really a must-know for anyone getting ready, what’s the recommendation? Get a strategy.
I also was live blogging his presentation, read more from his presentation Marketing in a Networked Culture.
This is the first time I’ve posted video for the Forrester Marketing blog, give me your opinion would you like to see more of these type of videos? All feedback welcome!
[Posted by Jeremiah Owyang]