[Posted by Jeremiah Owyang]

Forrester is proud to share select social technographics data in tandem with upcoming book Groundswell by analysts Josh Bernoff and Charlene Li.  Many of us have already read the book, and it supports our thinking, methdology, and recommendations we provide to clients.

We’re pleased to share Social Technographics with you, but before you dive in, please follow the following steps:

  • First: Understand what Technographics is, start with this eight slide presentation.
  • Next: Take a look at the Profile Tool we’ve provided on the Groundswell site.
  • Finally: You can start to develop a strategy after understanding what tools your market is adopting.

Josh Bernoff gives more detail about the tool, from his blog.