Blog
This year feels different. Global geopolitical, economic, and technological shifts are compelling businesses in the Asia Pacific (APAC) region to adapt like never before. In our June forecast, we captured how tech spending in APAC is transforming in response to this evolving landscape. We discussed how enterprises across the region are embedding adaptivity into the […]
Blog
In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers set meeting commercial growth targets as a top priority. However, only 24% are outpacing their industry’s average growth. The underlying issue? A misalignment […]
