Jerry Seinfeld nods to Jupiter

Advertising technology (adtech) is overcomplicated. It started as a simple scaffolding for delivering and managing banner ads. Now, it’s a sprawling, tangled matrix of ad servers, ad exchanges, supply-side platforms, demand-side platforms, customer data platforms, data clean rooms, brand safety tools, mobile measurement partners, and more. Advertisers are fed up with becoming system integrators, consumers […]

Cocreation is a powerful tool to help CMOs orchestrate multiple internal teams and external partners to drive innovation. Because environmental sustainability demands a systemic approach with multiple stakeholders, CMOs can apply some of the lessons learned to help drive an ambitious cocreation agenda for environmental sustainability. The CMO’s position — at the intersection of business […]