On the Road: Stockholm and London

The UK’s decision to ban social media use for teens under 16 marks a moment where government regulation is catching up to consumer expectations. Forrester’s April Consumer Pulse Survey, fielded two months before this decision, indicates that in the UK, 67% of consumers supported banning social media use for teens under 16, and 60% believed […]

Brands continue to see the value in developing deeper relationships with their customers through loyalty initiatives, but investment typically flows toward technology, rewards, and promotions, with less focus on what drives differentiated experiences, personalized engagements, and emotional loyalty. This isn’t surprising, given that loyalty is both an art and a science, and it’s much easier […]