Last Wednesday, the part of Forrester that runs the Leadership Boards sponsored a dinner in the Boston area for product managers and product marketers. (This was part of the regular activity for the new Technology Product Management Council.) And wow, was that a good conversation.
The good news is, the research agenda is on the right track. From social media to product requirements, from the PM job description to general best practices for PM, from Agile in the tech industry to how people become thought leaders, we seem to be picking the right topics.
The bad news is, I have a lot of research to do. But that’s only bad news as long as I’m not doing it.
However, that wasn’t the best part of the dinner, which was when we Forresterites shut our big yaps. The product managers and product marketers had a lot to talk about themselves, comparing experiences in profession that doesn’t give many opportunities to talk across organizations. Fostering and participating these missing conversations was one of the reasons I wanted to join Forrester in the first place.