Skip to content
Forrester Logo
  • Who We Serve
    • Blank
      • TECHNOLOGY
        • Data, AI & Analytics
        • Security & Risk
        • Technology Architecture And Delivery
        • Technology
      • B2B
        • B2B Marketing
        • Product Management
        • Revenue Operations & Enablement
      • B2C
        • B2C Marketing
        • Customer Experience
        • Digital Business
    • Blank
      • INDUSTRIES
        • Financial Services
        • Government
        • Healthcare
        • High Tech
        • Retail & CPG
  • What We Offer
    • Blank
      • Forrester Decisions
        • The Forrester Wave™
        • Forrester AI
      • Forrester Market Insights
        • Consulting
        • Demand Generation
      • AI Access
      • Signature Research
    • Blank
      • Events
        • B2B Events
        • CX Events
        • Technology Events
        • Event Sponsorship
        • Awards
      • Analyst Relations Council
      • Certification
      • Reprints
  • How We Think
    • Blank
      • RESOURCES
        • AI Into Action
        • Blog Posts
        • Budget Planning Guides
        • Client Success Stories
        • Podcasts
        • Predictions
        • Webinars
    • Blank
      • FEATURED TOPICS
        • Agentic AI Security
        • B2B Marketing Strategy
        • B2C Marketing Transformation
        • Cross-Functional Alignment
        • Customer Obsession
        • Emerging Technology
        • Generative AI
        • Risk Management
        • Technology Strategy
        • Zero Trust Security
  • Who We Are
    • About Us
    • Leadership
    • Board
    • Newsroom
    • Careers
    • Investor Relations
  • Events
    • Events
      • B2B Events
      • CX Events
      • Technology Events
    • Event Sponsorship
    • Webinars
    • Awards
  • Return to Forrester Platform
Forrester Cart Log In Become A Client
  • My Account
Forrester Cart
Log In
  • Return to Forrester Platform
  • Who We Serve
    • Blank
      • TECHNOLOGY
        • Data, AI & Analytics
        • Security & Risk
        • Technology Architecture And Delivery
        • Technology
      • B2B
        • B2B Marketing
        • Product Management
        • Revenue Operations & Enablement
      • B2C
        • B2C Marketing
        • Customer Experience
        • Digital Business
    • Blank
      • INDUSTRIES
        • Financial Services
        • Government
        • Healthcare
        • High Tech
        • Retail & CPG
  • What We Offer
    • Blank
      • Forrester Decisions
        • The Forrester Wave™
        • Forrester AI
      • Forrester Market Insights
        • Consulting
        • Demand Generation
      • AI Access
      • Signature Research
    • Blank
      • Events
        • B2B Events
        • CX Events
        • Technology Events
        • Event Sponsorship
        • Awards
      • Analyst Relations Council
      • Certification
      • Reprints
  • How We Think
    • Blank
      • RESOURCES
        • AI Into Action
        • Blog Posts
        • Budget Planning Guides
        • Client Success Stories
        • Podcasts
        • Predictions
        • Webinars
    • Blank
      • FEATURED TOPICS
        • Agentic AI Security
        • B2B Marketing Strategy
        • B2C Marketing Transformation
        • Cross-Functional Alignment
        • Customer Obsession
        • Emerging Technology
        • Generative AI
        • Risk Management
        • Technology Strategy
        • Zero Trust Security
  • Who We Are
    • About Us
    • Leadership
    • Board
    • Newsroom
    • Careers
    • Investor Relations
  • Events
    • Events
      • B2B Events
      • CX Events
      • Technology Events
    • Event Sponsorship
    • Webinars
    • Awards
  • My Account
Become A Client
< Featured Blogs
Home > Featured Blogs > Popular Posts

Popular Posts

Forrester

Aug 4 2009

Categories
  • Age of the Customer

Get The Insights At Work Newsletter

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

Cut Through CX Tech Noise And Buy Smarter

Stop wasting money on tools you don’t need. Learn how to use Forrester’s function-first framework to align CX tech with business goals, avoid overspending, and drive real results.

Get Your Guide Now
Blog

OpenAI’s Proposed IPO Opens a Trifecta of Opportunities For Them, But Don’t Lock In Just Yet

Mike Gualtieri 10 hours ago
On the heels of the Anthropic filing last week, OpenAI also confidentially filed a draft S-1 with the SEC, its first formal step toward an IPO. On the same day, Sam Altman and chief scientist Jakub Pachocki published a manifesto-style essay, Built to benefit everyone: our plan. Last valued at roughly $852 billion, OpenAI hasn’t […]
Read More
Blog

Retention-As-A-Service Is An Intriguing Idea — Here’s What It Actually Means

Shari Srebnick 10 hours ago
At Gainsight’s Pulse conference last month, CEO Chuck Ganapathi shared a question he said every customer-facing leader is hearing from their board: How do I use AI to drive higher retention? That framing was intentional, and it wasn’t set up to be a product announcement; it was a positioning statement for the company. And it set the stage for everything that followed. The company introduced a brand-new focus at […]
Read More

Get The Insights At Work Newsletter

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

  • Who We Are
  • What We Believe
  • Executive Leadership
  • Our Board
  • Environmental, Social, And Governance
  • Our Objectivity
  • Brand
  • Newsroom
  • Careers
  • Investor Information
  • Analysts & Coverage Areas

  • What We Offer
  • Research
  • Certification
  • Consulting
  • Events
  • Analyst Briefings
  • Planned Research
  • Complimentary Webinars
  • Getting The Most From Forrester

  • About
  • Contact Us
  • Fraud Alerts
  • Glossary
  • Net Promoter Score
  • Policies
  • UK Slavery Statement

Terms Of Use
Privacy Policy
LinkedIn
YouTube
© 2026 Forrester Research, Inc. and/or its subsidiaries. All rights reserved.
Forrester Logo
Ask AI About Working With Forrester
  • ChatGPT OpenAI
  • Perplexity Perplexity
  • Analyst Briefings
  • Newsroom
  • Complimentary Webinars
  • Contact Us
  • Investor Information
  • Careers
  • Policies
  • Podcasts
  • Fraud Alerts
  • Brand
  • UK Slavery Statement
Become A Client
Forrester Logo
© 2026 Forrester Research, Inc. and/or its subsidiaries. All rights reserved.
Terms of use Privacy Policy
  • LinkedIn
  • YouTube