Too many firms are building their mobile strategies as a mere extension of the PC Internet, and are missing out on what's now possible when mobile, but which remains impossible using a PC.
A PC is always going to be limited to deliver a part time Internet experience. They are too bulky, too heavy, too power hungry, and increasingly too dependent on the assumption that a super fast fixed-quality broadband connection is present to be something that people will have with them all of the time 24×7. If a PC evolved to be suitable for 24×7 use it wouldn't be a PC anymore.
Today's Internet mobiles offer people that 24×7 digital life. People are becoming connected 24×7 through their Internet phones and that must transform the strategies that firms adopt. Mobile enables a 24×7 relationship between brands and consumers. Mobile enables people to interact with websites 24×7, both to consume — read and browse — and to contribute. Mobile opens up new business models through the fusion of location awareness and a 24×7 Internet-connected device.
The first and clearest example of this new world is what's happening with social computing. People are now able to lurk on Facebook or Bebo at anytime, or post photos onto Flickr that are taggged with where they were taken (as well as when).
Read this new report for more on 24×7 people:-
How Mobile Handsets Will Deliver 24×7 Social Computing
I'll be developing this theme in future reports this year.