Reineke Reitsma [Posted by Reineke Reitsma]

Josh Bernoff, one of my esteemed colleagues who published the book Groundswell about the way social media changes the relationship between companies and customers, published a blog post this week with a 2009 update of Forrester's Social Technographics Ladder.

The Social Technographics profile helps companies understand the level of social readiness of their target audience. If you want to understand if your target group uses social media and to what extent, please feel free to use our Social Technographics profile tool:
The tool covers the US, Europe and some markets in Asia, and you can customize by age and gender.