Forrester’s New Navigation Tool for Tech Marketers
[Posted by Brad Holmes]
We announced today that Forrester is acquiring a business some of you already know called Strategic Oxygen. From where I sit, this deal is a great fit for both organizations. For those of you who don't know the Strategic Oxygen offering, it's a data-driven tool that gives marketers rich, detailed insights to inform their marketing mix and spending decisions across markets and media. Given the shift to social, the return to tech spending growth, and the explosion of channels available to marketers, this is the kind of data tech marketers can use to make more confident decisions about how to maximize the return on their marketing spending. I am interested in any comments or questions the Forrester and Strategic Oxygen deal bring to mind for you, so feel free to post a comment and I will respond.