First of all, let me welcome you to Forrester’s new blogging platform. Hopefully you’ll find this blogging environment an easy way to access our blog-worthy ideas and community comments
Next, I wanted to officially announce (drum roll please) that I am back leading Forrester’s email marketing research. Some of you may know that I did a lot of work in email marketing until 2007 when Julie Katz took the helm, joined subsequently by David Daniels following Forrester’s acquisition of Jupiter. I’m excited to be back in the space and already have a stream of research underway.
First up is a piece on how the recession has affected consumer attitudes toward email marketing.
Then next quarter look for three pieces:
*One on the integration of email and social media
*Another updating our email marketing review methodology. See here for the older version.
*And then the third doing a best and worst of email marketing. This piece is also an update of some similar research we did here a few years ago.
What email marketing research would you like to see from us? I’d love to include your ideas in my research plan.